Our Target Audience:
* Gender: Men
* Age: Primary Market (i) 25-35
Sub Target Market (ii) 35-45
* Income: High Income Earners: $85k-$250k+
* Class: Middle to Upper Class
* Activities: Gym, Beach, Bars, Outdoor Exercise – cycling, running.
* Education: University: Bachelor Degree and Above.
* Occupation: Professional; e.g Lawyers, Investment Bankers and Finance Professionals.
* Persona: (i) Athletic, confident, charismatic and in control
(ii) Image conscious, brand aware and appreciative of good design
(iii) Appreciative of research based skin-care: products must exhibit both form and function, be simple to use and effective.
Would like to see Masculine Colours: Black, White, Grey, Orange.