The concept here is to suggest the word skin is being constructed. The dot over the "I" in engineer acts as a period after the word skin (SKIN.) to create an emphasis. the logo works well in one color applications as well.
thats interesting - tks for the thought behiind the design, i like how you have split up the colours of the k ... i think the design is a bit too playful thou ... as i am targeting 25-35yr old professional men, it has to be soemthing that they can relate too .. i hope this helps you revise your design - appreciate the thought behind it + the fact that you ahve explained it :)
Here are a few more concepts for you to consider. Keeping with the same objectives, I changed the font for a more "engineered" look. I have placed the words straight across like you suggested. I also submitted the staggered versions of the designs as well as I think they would utilize the space on the packaging better, creating more of a visual impact on a store shelf. let me know if there is anything else you would like to see. Thanks, Glendon
hi glendon - tks very much for your changes ... surpisingly i still ike the original one that you did so sry for messing you around there. your design whilst its out of my top 10 is polarising my test market - some guys love it, others think it looks more generic ... im doing some more testing so will have to come back.
Here is another idea for you. This logo is a made using a font that i created. Keeping with the same elements in my previouse designs, but giving it an overall clean sophisticated look. I hope you like it. Glendon