Neos Logos
Neos Logos is a new no-profit foundation created to support the exploitation and enhancement of both cultural heritage and the natural environment through mobile applications and services and social networking technologies.
"Neos" in Greek means new. "Logos", another Greek word, in ancient philosophy is both the principle governing the cosmos and human reasoning about the cosmos. It is the source of all activity and generation and is the power of reason residing in the human mind and soul.
Neos Logos Foundation will operate mostly in Italy to support municipalities, museums and cultural organizations by providing mobile and social networking solutions such as augmented reality, location based services, mobile payment technologies, etc., to increase the number of visitors and deepen the fruition and understanding of art, culture and the natural environment.
In terms of relevance consider that the cultural heritage is more relevant than the natural environment.