Windurance produces a very technical device which controls the pitch (angle) of the blades on a windmill (wind turbine). The pitch controls the pressure and stresses the wind mill experiences, and also controls the amount of power transmitted to the generator and other equipment. We do NOT produce windmills - we produce the pitch control systems.
You can see the products on our existing website, which will be rebranded with this new identity, at
http://www.mls-tech.cc
The logo must not be a windmill or turbine, but it could represent wind, torque, power, etc. It needs to be capable of being a lapel pin, desk object, etc. in 3d. It is an identifying mark, and this industry uses these.
It should be accompanied by the word Windurance. The logo should be a combination of an object and the word "Windurance".
The company's biggest customers are in the US and China, but the biggest potential is in Europe.
The art element of the logo must be an art icon representing a combination of wind, motion, and engineering.