Venditore VincenteLogo Design Contest

Logo Design Contest
Contests / Venditore Vincente

Venditore Vincente has selected their winning logo design.

For $700 they received 748 designs from 89 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Il primo sistema di vendita in Italia
What We Do
We train salespeople with a unique system that makes anyone capable of becoming a salesperson.
Industry
Education
Color Preferences
We want to see:
1) At least 1-2 versions with RED + BLACK colors
2) Other versions with colors the designer thinks are ok to convey the meaning we want
We need the logo to work with white/light background and with black/dark background (so think of 2 versions)
Our Ideas & Additional Information
- The meaning of the brand "Venditore Vincente" means "Winning Salesperson"
- The meaning of the payoff "Il primo sistema di vendita in Italia" means "The first sales system in Italy"
- We want the logo be horizontal, not vertical. This because it's more flexible and uses less space on a website.
- The logo we have so far is the one we put in the sample: we want something better than that.
- The idea in the file we uploaded is that the "V" is like the logo of a superhero, so superhero could be an idea to develop.
- We don't know if the logo works with the payoff or not. So we ask you to think of a version without the payoff and one with the payoff.
Themes
Masculine
Simple
Necessity

Entries

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Prefers others.
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Discussion

 
Client
Thank you to you all. I want to be clear: the "V" is what we have now, but if you can think or another symbol is more than welcome. Anything that you feel can fit is welcome, don't feel restrained to the "V.
13 years ago
 
Client
Another guideline, fonts. Personally I like Heavy/Black fonts for this project because I feel they convey the "solid, strong, effective" feeling to the logo. Helvetica Black and Franklin Gothic Heavy are the obvious choice. But we are open to any font you designer choose if it works with the logo for you. Thanks.
13 years ago
 
Client
FEEL FREE TO EXPLORE other symbols other than the "V".
One idea (don't know how good it is) is the salesman suitcase (open it could be a V itself).
Explore, dare. You think of a superhero? Try it.
13 years ago
 
Client
RESET! This contest RESTARTS NOW!

Hello, I am writing because I am not getting from any designer what I want.

Maybe the brief was too strict or misleading but I am getting only "V for Vendetta" like logo and I am sick of them! I could make one myself I didn't need to do this contest on Logotournament and spend this money.

I believe all of you are talented designers, so I am expecting something talented from you. What I am getting so far is too little creativity, too little inspiration, too little mind and ideas.

FOLLOW THIS "new" BRIEF !
(it's an update and SIMPLIFICATION of the standard brief)
----------------------------

If You joined the contest after I sent this brief update, here is
some info you MUST READ.

WHAT IS THE BRAND

"Venditore Vincente" is the brand of a new training company selling training for sales people. The meaning is " Winning Sales person".

The payoff says "Il primo sistema di vendita in Italia" meaning "The first sales system in Italy".

WHAT WE WANT THE LOGO TO COMMUNICATE

These are ideas you can work with.
We aren't expecting the logo communicates ALL these ideas.
Any can work.

- This is a solid system that works
- No frill, very practical like you salesman
- Strong and effective
- This makes you a Winning Sales Person
- Evoluiton of a salesman (from mediocre to winning)

So the KEYWORDS you can work on are:

- System
- Evolution
- Winning Sales
- Reaching for the Stars

MUST

- Horizontal logo

COLORS

- Any color you think can work for this logo will be considered.

As you see the new brief is leaves you much more free to express your creativity.

HOWEVER, if your creativity will not be in brief, communicating what we want to communicate it will be ranked as "not interesting".

In short, I ask you to put your mind and find the right synthesis of symbols, colors and fonts that communicate the above things. We will prize creativity AND professionalism (right font, kerning, taste and eye for legibility).

Start now and let's see who is the Winning Designer!
13 years ago
 
Client
WHY WE HAVE CHOSEN THE LOGOS THAT ARE SHORTLISTED

1) Superman-like logo. It has an idea (it's ours, however, we provided the basic symbol) and while not optimal (it says "supersalesman" not "winning salesman") it works. Moreover it adds some color to the logo.

2) V 3D logo. It's the best version of the "V" symbol and logo so far. We also like the font choice and treatment. The problem with this is that there is not an idea, it's just an "ok" logo but it's nothing memorable.

3) Black-Red man walking logo. There is an idea here, that this brand helps salespeople to change from normal to winning. However, we don't like how it is rendered, so we asked for a different style of this idea.

4) Salesman with bars logo. There is an idea of trying to convey "salesman" and "winning". It doesn't work effectively for us, but we chose it to show all designers we want this sort of outside the box thinking.

5) Salesman with V logo. Similar to the previous one: we think it's too literal (the black salesman) but it's an example of going outside the "V" for the logo.

6) Suitcase logo. Another example of an attempt to find a different symbol to say "winning salesman". It doesn't work well enough in our opinion, but we again selected to show we want this kind of stuff (not the suitcase, but some outside thinking symbol).

7) Various "V" logos. Any of them is "ok", none of them is worth the effort we're putting in this contest (and the money, sorry).
13 years ago
 
Client
Here is a reference for you to understand the previous comment:

1) Entry # 141
2) Entry # 40
3) Entry # 138
4) Entry # 139
5) Entry # 120
6) Entry # 125
7) Entry # 67, 11, 68, 37
13 years ago
 
Logo Designer
So do you want us to have a superhero symbol, but without using the 'V' character in the design?
13 years ago
 
Client
Gamerworld14 do what you feel answers the brief.
Consider also:

- system
- winning (salesman)
- evolution
13 years ago
 
Client
STOP SENDING LOGOS in BLACK AND RED!
I am sick of seeing them! :-)

In the (old) brief I said: one proposal in black and red and one
or more IN THE COLORS YOU think are right.

DO WHAT YOU THINK IS RIGHT. And THINK!
Don't put a symbol just because you have a CDROM full of them.
IF it means nothing it is just wasting time for everybody.
13 years ago
 
Client
We have 4 RANKED logos and 9 UNRANKED LOGOS.

The ranked logos are the one we think can win, the unranked are for designers to get inspiration. While none of them is going to make it in the final, they show other areas than the "V" logo we received (hundreds).

So look at the unranked not as something we like, but about areas you can explore and make it work for us (the unranked logos don't work for us).
13 years ago
 
Logo Designer
Designers, please remember to respect the work of other designers and present your own ideas or ideas first presented by the Contest Holder. Please also be sure that your entries are significantly different than those already presented.
13 years ago
 
Client
OMG you have been too late, I am sorry. It's automatic, I cannot reopen it.

I thank you all for the submissions. It will take more than one day (but we have one week) to choose the winner, we got about 80 submissions in the last 2 hours and overall over 700!

So bear with us and good luck to all the contestants.

Marco
13 years ago
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