FOLLOW THIS "new" BRIEF ! (it's an update and SIMPLIFICATION of the standard brief) ----------------------------
If You joined the contest after I sent this brief update, here is some info you MUST READ.
WHAT IS THE BRAND
"Venditore Vincente" is the brand of a new training company selling training for sales people. The meaning is " Winning Sales person".
The payoff says "Il primo sistema di vendita in Italia" meaning "The first sales system in Italy".
WHAT WE WANT THE LOGO TO COMMUNICATE
These are ideas you can work with. We aren't expecting the logo communicates ALL these ideas. Any can work.
- This is a solid system that works - No frill, very practical like you salesman - Strong and effective - This makes you a Winning Sales Person - Evoluiton of a salesman (from mediocre to winning)
So the KEYWORDS you can work on are:
- System - Evolution - Winning Sales - Reaching for the Stars
MUST
- Horizontal logo
COLORS
- Any color you think can work for this logo will be considered.
As you see the new brief is leaves you much more free to express your creativity.
HOWEVER, if your creativity will not be in brief, communicating what we want to communicate it will be ranked as "not interesting".
In short, I ask you to put your mind and find the right synthesis of symbols, colors and fonts that communicate the above things. We will prize creativity AND professionalism (right font, kerning, taste and eye for legibility).
Start now and let's see who is the Winning Designer!