Venditore VincenteLogo Design Contest

Logo Design Contest
Contests / Venditore Vincente

Venditore Vincente has selected their winning logo design.

For $700 they received 748 designs from 89 different designers from around the world.

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2nd
#40

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7th
#240

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New
#215

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Prefers others.
#656

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#626

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Prefers others.
#620

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Prefers others.
#619

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#617

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#510

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#431

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#430

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#375

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#367

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#358

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#313

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#312

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#308

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#307

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#299

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#298

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#278

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#259

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#239

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#237

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#217

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#201

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#199

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#182

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#178

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#177

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#176

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#175

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#174

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#173

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#172

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#171

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#170

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#148

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#141

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#118

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#39

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#30

Discussion

 
Client
Thank you for your proposal. I like the general idea, but every single element needs to be edited.
The font doesn't convey the "strengh and solidity" I am looking for.
I appreciate the "V" as a superhero shield but it's not very attractive.
And I don't like the payoff aligned to the right.
13 years ago
 
Logo Designer
No problems, i will make some alterations and will upload again soon :)

ray
13 years ago
 
Client
That is ok. I like it and the font works now. Since you are good with 3D symbols I ask you to think about some other symbols, not just the V. (that was MY symbol idea, but I am not a designer).
13 years ago
 
Client
I am referring to Entry #40.
13 years ago
 
Logo Designer
Sure, i will give it some thought and shall upload again later. Thank you for your feedback, much appreciated :)

ray
13 years ago
 
Client
So far, your entry #40 is the only one we could use. However, it's nothing breathtaking it's just a basic - but at least well done - elaboration of our concept.

We are waiting for something DIFFERENT from designers (I will contact all the contestans soon) and so I am waiting from you something different even with colors (only thing that remains is the "strong, solid, no frill" meaning).

However, in the meantime I ask you a few variations of #40: different font for payoff (I don't like how Futura/AvantGarde-like look) and for the name (bolder).
13 years ago
 
Logo Designer
Thank you for your explanation, i will work further on this for you and will upload again soon, keeping the elements you mention :)
13 years ago
 
Client
The new version of the symbol isn't working with that balls. I understand you're trying to make it a person but it doesn't work. I need to send you a symbol we developed that I'd like to see in 3D in the way you know how and next to the name of the company. Basically the layout is the new one (I like the new font for the payoff) but with the 3D (slightly slanted) rendering of the symbol I am sending you. If you give me your email I can send you this. I choose to ask you because I like the way you manage the 3D and your care in choosing and kerning fonts.
13 years ago
 
Client
The new version of the symbol isn't working with that balls. I understand you're trying to make it a person but it doesn't work. I need to send you a symbol we developed that I'd like to see in 3D in the way you know how and next to the name of the company. Basically the layout is the new one (I like the new font for the payoff) but with the 3D (slightly slanted) rendering of the symbol I am sending you. If you give me your email I can send you this. I choose to ask you because I like the way you manage the 3D and your care in choosing and kerning fonts.
13 years ago
 
Logo Designer
Thats fine, as i say, i will look at alternatives for you from now. As for the image, i think in the interest of fairness to fellow designers, that you should post the image available for all to use. I have no problem in doing what you ask, i just would rather avoid any problems that a 'personal arrangement' may cause. Thanks

ray
13 years ago
 
Client
Thank you for the job. I think it's too slanted and we miss the effect too much. I ask you, if possible to slant it a little less making it more facing the viewer (and maybe add just some drop shadow). In any case this is what I had in mind wth my first logo.
This doesn't solve my research for a logo, but at least gives me my first idea well done.
13 years ago
 
Logo Designer
I see what you mean, i think i have turned the emblem away too much.. i will make a few changes and upload again soon. Thanks
13 years ago
 
Client
Ray, your Entry #174 (the star) is the first idea that is totally new and doesn't come from us. While I feel the overall logo is too complex as it is and doesn't work, I ask you to work on this idea of the star (it can be "reaching for the stars" or "becoming a star") or the "award" concept as you tried. Don't worry about the "V", feel free to explore this "star" thing. Also, think about the "evolution" idea (from mediocre salesman to winning salesman" that some other have expressed but not nailed so far.
13 years ago
 
Logo Designer
Thanks for great feedback :) I will trying several new designs in the hope that you would maybe like certain elements, glad to see the star caught your attention. I will explore further avenues now and will upload again soon.

ray
13 years ago
 
Client
I see you're getting to something with the #175 "evolution" idea. It could be enhanced with color or with a star, but I leave you free to work and THINK. We know you can do a professional work. We ask you to take your time to think.
13 years ago
 
Logo Designer
Thanks for cool comments, i will keep thinking and working on this, and as i have done just, will continue with more ideas too :)
13 years ago
 
Client
You are working on our indication and this is priceless. In this last idea we don't like the man graphic because it's not strong and solid. But we are seeing you're working and thinking. By the way, it's Sunday you can take sleep on it and start again tomorrow :-)
13 years ago
 
Logo Designer
Thank you, but its only tea time in UK. I understand what you say about the little guy not being bold enough etc.. I will leave it a little bit now, as we are having a Sunday dinner with family at a local inn soon.
13 years ago
 
Client
We were thinking about your simple V logo and about the "stars".
We thought that maybe combining the two could work. So I made a simple layout with your logo and added some stars.

It's in the brief area as vv_stars.jpg file. It's for you to see and download then I can delete it.

I ask you to consider this option and enhance it.

As I made it it's getting too vertical and I am not sure about how to move the stars.
But the synthesis is here: the "V" for "Venditore Vincente" is getting or making some stars that mean growing and getting better.

Also, I noticed this version of the logo ha still the old font for the payoff, then you have changed it on the one we like more. Food for your thought.

Marco
13 years ago
 
Logo Designer
I have just looked at the file Marco, i will get to work on it shortly :)

ray
13 years ago
 
Logo Designer
1 thing Marco to clarify, is the tag line text #148 the preferred style ? Thank you.
13 years ago
 
Logo Designer
Hi Marco, i think you should delete the file now :)
13 years ago
 
Client
Preferred syle is #148 (either grey or blac) for payoff.
The version of the stars you made downplays them too much: they aren't an important element of the logo anymore. I ask you to think how to make them more relevant without making the logo too tall.
13 years ago
 
Logo Designer
Sure thing Marco, i will attempt to keep the importance of the stars and will upload again soon :)
13 years ago
 
Logo Designer
On entry #237, i have kept the stars, actually making 5 stars(for excellence) and have changed the perspective of them. Instead of adding to the height of the design, i have 'swooshed' the stars across the V :)

ray
13 years ago
 
Logo Designer
#239 & #240 - shown last upload but a larger preview and with the two alternate fonts i have been using. I kept the tag to the one preferred :)

ray
13 years ago
 
Client
I don't see really the difference between the two "V with stars". It's a nice logo, however:

1) It's vertical and I want it horizontal
2) It doesn't mean "reaching the stars". It's just really nice looking but not what we mean to communicate.
13 years ago
 
Client
Ray, never mind. I don't ask you to but stars everywhere near the V. I ask you to make a "salesman reaching for the stars" logo with the V that you already designed. If you don't feel it, it's ok, don't waste time (yours and mine) doing something that clearly you don't feel.

For your convenience, here again the NEW brief:

FOLLOW THIS "new" BRIEF !
(it's an update and SIMPLIFICATION of the standard brief)
----------------------------

If You joined the contest after I sent this brief update, here is
some info you MUST READ.

WHAT IS THE BRAND

"Venditore Vincente" is the brand of a new training company selling training for sales people. The meaning is " Winning Sales person".

The payoff says "Il primo sistema di vendita in Italia" meaning "The first sales system in Italy".

WHAT WE WANT THE LOGO TO COMMUNICATE

These are ideas you can work with.
We aren't expecting the logo communicates ALL these ideas.
Any can work.

- This is a solid system that works
- No frill, very practical like you salesman
- Strong and effective
- This makes you a Winning Sales Person
- Evoluiton of a salesman (from mediocre to winning)

So the KEYWORDS you can work on are:

- System
- Evolution
- Winning Sales
- Reaching for the Stars

MUST

- Horizontal logo

COLORS

- Any color you think can work for this logo will be considered.

As you see the new brief is leaves you much more free to express your creativity.

HOWEVER, if your creativity will not be in brief, communicating what we want to communicate it will be ranked as "not interesting".

In short, I ask you to put your mind and find the right synthesis of symbols, colors and fonts that communicate the above things. We will prize creativity AND professionalism (right font, kerning, taste and eye for legibility).

Start now and let's see who is the Winning Designer!
13 years ago
 
Client
Ray, we don't like the "little ghost" symbol (the one you see among the logos is only to signal we like something different from the "V" but will never make it). And I feel I didn't communicate well the "stars" idea with you, or it doesn't work for you. It was about reaching for the stars, just a single star doesn't say anything to me.
13 years ago
 
Logo Designer
That's fine, i was just trying more options. I will continue to try to better my designs, to fit with your above brief too, and will upload again later :) Thanks for all of the feedback and comments, very much appreciated :)

ray
13 years ago
 
Client
The recent tweaks to the "V" you made, don't work for us.
13 years ago
 
Client
Your entry #40 is still at the top. We'd like to see a variant with two different colors for the brand name like black-grey or black-red or grey-red.
13 years ago
 
Logo Designer
Thank you Marco, I will upload the requested color changes for you shortly,

ray
13 years ago
 
Logo Designer
#617 #619 #620 - I just uploaded these with some of the colors you request. I have also added very slight gradients to the letter V, to add to the '3D feel', thank you Marco for your consideration,

ray
13 years ago
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