Stillwater ArmoryLogo Design Contest

Logo Design Contest
Contests / Stillwater Armory

Stillwater Armory has selected their winning logo design.

For $350 they received 255 designs from 18 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
We don't really have a slogan but we need one. I want something like "Train. Defend. Live." Not set on that by any stretch but a cool slogan could go a long ways.
What We Do
Stillwater Armory is a firearms training center and Pro-Shop that provides formal classes and equipment for the shooting enthusiast. We have used the line "Firearms, Ammunition, Training & Gear" to describe what we do.
Industry
Sport
Color Preferences
Colors which represent strength such as Steel Gray, Black, & Blue

Red, White, & Blue can be used altough they shouldn't be the primary colors as a group.

Serious colors - no vivid colors that could be considered playful
Our Ideas & Additional Information
Our web-site is www.oklahomaconcealedcarry.com and it speaks to what we believe and try to portray. I like a little bit of an edge to the design. The most important aspect of the logo is that it describe what we do: provide firearms training and a retail pro-shop to purchase firearms and supplies with an emphasis on the training.

The logo needs to transfer well to promotional items such as hats or T-Shirts but be sophisticated enough to be used as letter-head. The logo or perhaps a recognizable portion of the logo needs to be able to be embroidered on a shirt pocket or a baseball cap.

Our training is mostly directed towards self-defense and law enforcement as opposed to target shooters and hunters. I do not want animals or bulls-eyes on the logo. The only exception is that I use a perched eagle on my existing signs to denote strength and patriotism but the eagle is not a necessity in the new design but it also is not something I would dismiss. Firearms or shooting gear such as ammunition would be fine but not necessarilly needed.
Themes
Classic
Masculine
Gray
Necessity
Raw

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Discussion

 
Client
To all designers:

Thank you for taking the time and energy to provide logo designs. It is truly appreciated.
15 years ago
 
Client
To All Designers:

Loving the logos coming in. Thank you very much. It's probably my fault but most of the designs are trying to hit on the patriotic side too much. While I don't mind the patriotism being in there, it needs to be a subtle undercurrent rather than focus. If red and blue are too be used, they need to be the dark blue and deep red so to remain more masculine in appearance. Please don't rule out using other colors and being restricted. Masculine use of colors is what I'm after so a yellow could work if used right.

You guys are the creative people so I don't want to limit your imagination on ANY aspect of your design.
15 years ago
 
Client
I need the logo to say we're a first rate, professional, knowledgable organization that cares about your safety and training but we're also capable of kicking ass if needed.


15 years ago
 
Client
*******I think a cool company slogan could go a long ways. Something like "Train. Defend. Live". Certainly not set on that but its not bad. Something that speaks to freedoms, responsibility, honor, courage, duty, training, knowledge, experts, skills, confidence, etc

Some examples of slogans that I like are:

United States Shooting Academy: "Win the Fight" - They also have a very cool logo.
Springfield Armory: "Bring Enough Gun"

The police use "To Protect & Serve", Boy Scouts use "Be Prepared", Marines use "Semper Fidelis" (Always Faithful). I don't know...maybe something meaningful but written in Latin????
15 years ago
 
Client
Another thought instead of using a gun silhouette would be to use a human sillhouette in a tactical position -not target shooting - such as a shooter kneeling on one knee and a handgun extended out or any other "tactical" position. Not asking for this specifically, just another thought.

An additional thought would be to use symbols that incorporate defensive mindsets into the designs - a Spartan helmet or a shield or other images that evoke the thought of defense.
15 years ago
 
Client
TO ALL DESIGNERS:

Just wanted to say a group "Thank You"! You guys are awesome and your design skills are amazing. I'm truly loving this process. My heart skips a beat everytime I see there's some new designs. Bless you guys.
15 years ago
 
Client
*****What about doing crossed muskets with "SA" on top of, on either side of, on the top and bottom of the crossed muskets?*****
15 years ago
 
Client
TO ALL DESIGNERS:

Again, another thank you to the group. I wanted you to know that of the top several entries, there is no clear cut #1 at this time. I am anxiously awaiting to see what each of you can do to further amaze me with your logos.
15 years ago
 
Logo Designer
It's been fun ? I have seen many good designers over the years? But this group ?This group of designers are the finest I have ever seen in any one place. It's been alot of fun working with you all.
Simper Fi
15 years ago
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