We don't really have a slogan but we need one. I want something like "Train. Defend. Live." Not set on that by any stretch but a cool slogan could go a long ways.
What We Do
Stillwater Armory is a firearms training center and Pro-Shop that provides formal classes and equipment for the shooting enthusiast. We have used the line "Firearms, Ammunition, Training & Gear" to describe what we do.
Colors which represent strength such as Steel Gray, Black, & Blue
Red, White, & Blue can be used altough they shouldn't be the primary colors as a group.
Serious colors - no vivid colors that could be considered playful
Our Ideas & Additional Information
Our web-site is www.oklahomaconcealedcarry.com and it speaks to what we believe and try to portray. I like a little bit of an edge to the design. The most important aspect of the logo is that it describe what we do: provide firearms training and a retail pro-shop to purchase firearms and supplies with an emphasis on the training.
The logo needs to transfer well to promotional items such as hats or T-Shirts but be sophisticated enough to be used as letter-head. The logo or perhaps a recognizable portion of the logo needs to be able to be embroidered on a shirt pocket or a baseball cap.
Our training is mostly directed towards self-defense and law enforcement as opposed to target shooters and hunters. I do not want animals or bulls-eyes on the logo. The only exception is that I use a perched eagle on my existing signs to denote strength and patriotism but the eagle is not a necessity in the new design but it also is not something I would dismiss. Firearms or shooting gear such as ammunition would be fine but not necessarilly needed.