We don't really have a slogan but we need one. I want something like "Train. Defend. Live." Not set on that by any stretch but a cool slogan could go a long ways.
What We Do
Stillwater Armory is a firearms training center and Pro-Shop that provides formal classes and equipment for the shooting enthusiast. We have used the line "Firearms, Ammunition, Training & Gear" to describe what we do.
Top Three Things to Communicate
#1 - We take our jobs very serious and understand our training could make the difference between life and death.
#2 - Our instructors are very knowledgable and are there to help the students.
#3 - We are a very professional organization.
Our Target Audience:
Our typical client is: conservative, patriotic, religious, serious about their duties and responsibilities & consider themselves upstanding citizens. They may enjoy other outdoor pursuits such as hunting, camping, etc. Age range is typically early 20's to mid 40's although we do have older clients. The majority are married and have families. Approximately 75% of our clients are males although females represent the fastest growing segment of our market. The vast majority are from Oklahoma. Income levels and occupations are very diverse although we do have a substantial number of college students or administrators as we are located in a university town.
Colors which represent strength such as Steel Gray, Black, & Blue
Red, White, & Blue can be used altough they shouldn't be the primary colors as a group.
Serious colors - no vivid colors that could be considered playful
Our Ideas and Additional Information:
Our web-site is www.oklahomaconcealedcarry.com and it speaks to what we believe and try to portray. I like a little bit of an edge to the design. The most important aspect of the logo is that it describe what we do: provide firearms training and a retail pro-shop to purchase firearms and supplies with an emphasis on the training.
The logo needs to transfer well to promotional items such as hats or T-Shirts but be sophisticated enough to be used as letter-head. The logo or perhaps a recognizable portion of the logo needs to be able to be embroidered on a shirt pocket or a baseball cap.
Our training is mostly directed towards self-defense and law enforcement as opposed to target shooters and hunters. I do not want animals or bulls-eyes on the logo. The only exception is that I use a perched eagle on my existing signs to denote strength and patriotism but the eagle is not a necessity in the new design but it also is not something I would dismiss. Firearms or shooting gear such as ammunition would be fine but not necessarilly needed.