New England Backgammon Club Logo Design Contest

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New England Backgammon Club has selected their winning logo design.

For $475 they received 233 designs from 18 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Albert
United States

What We Do

New England Backgammon Club (NEBC) is a longstanding backgammon club based in the Boston, MA area. Our target audience is adults who are interested in playing competitive backgammon. NEBC has been holding monthly and weekly tournaments in the Boston area since the heyday of the game back in the 70's and 80's. We want to attract people who used to play but left the game for other pursuits or to have kids, and also younger adults new to the game (children can come, but are not currently a target audience).

Industry

Entertainment

Color Preferences

Historically, green was a 'club color' for equipment -- more of a forest green, not pale or lime. But a bold deep blue would also make sense, with a nautical association appropriate to Boston also reflected in our "Anchors" newsletter. Not looking for a highly 'realistic' multi-color logo -- neutral colors with perhaps one bold accent (blue or green) perhaps best -- but I'm open to being wowed by a more colorful design.

Our Ideas and Additional Information:

Backgammon equipment has several iconic features that should lend itself well to logo design.

1) The tall triangular points of the playing surface. On boards they always alternate in color, but for a logo they could be one color.

2) Backgammon is played with circular checkers -- a few of them can be superimposed on the triangles to suggest a game position, but must always be positioned starting at the base end of a triangle (See image).

3) While dice are used, a more distinctive backgammon piece is the Doubling Cube, whose sides read 2, 4, 8, 16, 32, 64 and which is used for raising the stakes of the current game (like raising in poker). While there is no standard arrangement of these numbers, a random placement would probably "look wrong," so a designer should copy one of the arrangements in the attached images.

4) ANCHORS. The NEBC newsletter is called anchors, which draws a clever connection between Boston's harbor setting and the backgammon of holding an "anchor" point of two or more checkers in your opponent's home board (in the picture with 6 stacks of green & yellow checkers, the 2 Yellow checkers hold an "anchor".) So it could be nice (but is not absolutely required) to feature an anchor in the design somehow -- either as a major component or with a string of anchors as a divider or embellishment in the larger design. It should not be a highly detailed / realistic anchor with barnacles on it - something more simply "iconic".

Themes

Masculine
Simple
Luxury
Refined
Adventure

Style Inspiration

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Entries
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Contest Entries

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Discussion

Discussion

Albert
United States
This seems like fun and I'm really looking forward to the process -- I expect to be checking in and commenting on things frequently.
2 months ago
Albert
United States
I've enjoyed the back-and-forth with a number of you today. now I'm off to dinner and . . . some backgammon! I expect to respond to further submissions late this evening if I don't have too much gin. Otherwise, first thing in the morning (Boston time).
2 months ago
Albert
United States
Good morning! Getting down to business again. In conversation with my BG colleagues, I've come around to the idea that the logo we choose is probably going to need to be print-able in a one-color solution for some uses. For example, we will probably want to engrave the logo on one surface of a doubling cube in a single color. For this purpose, the design should also approximate a square-ish or round-ish overall shape. I'm not sure what the deal is with how many files / versions of a logo the winner ultimately provides.
2 months ago
Albert
United States
I see that designers are sometimes 'withdrawing' designs that I've shunted to the 'not interested' column - is this to reduce clutter on your end? I kind of like to be able to see these 'discarded' logos because there may have been an element we considered that deserves reintroduction, and I'm finding sometimes I can't remember just what I said in comments on these previous versions, or whether I'm confusing conversations with different designers. If it's all the same, it would be great if they can all just stay. I am holding some alternate versions of your logos in my "unrated" column for reference as we hammer out variations.
2 months ago
Albert
United States
I'm heading out for the night, probably won't be getting back here until morning, Boston time. Thanks for all your efforts!
2 months ago
Albert
United States
Based on some early surveys, we've narrowed the contest pretty firmly to the top three current designers. Thanks to all for the many promising submissions, and for your speedy efforts to respond to my feedback. There are a lot of backgammon clubs out there these days, and I'm sure they'll be asking where we got our logo -- so maybe you'll be able to apply some of these ideas in future tournaments.
2 months ago