What We Do
Luxious Design is a boutique lighting design firm based in Los Angeles and Boston that creates, designs, directs, and executes lighting arrangements for concerts, theatrical performances, corporate trade shows, business meetings, and environment/architectural installations.
Top Three Things to Communicate
#1 - High-end, high-quality product.
#2 - Attentive to detail with a strong work-ethic.
#3 - Boutique/Personal Attention/Highly-developed customer service.
Our Target Audience:
Our current business consists of live events (mostly concerts), corporate events & presentations, and television work. We are actively working to grow the corporate and television sides of our business.
Furthermore, we don’t want to stress any particular specialty, (i.e. “live event experts”) but rather want to stress that we are lighting design experts who can bring that expertise to any design project.
From our experience, we believe we need to be able to appeal to both the live event clients and corporate/trade clients in different ways. Our live event clients are most concerned about a great looking product (and are well versed in why a great looking product actually looks great), where corporate clients are most concerned with having their needs met (meeting targets & deadlines, concern for budgeting, able to effectively manage resources and achieve goals, etc.)
With new potential corporate clients, we want our branding to help get us in the door, making a positive impression that sets them at ease while instilling confidence that we are the best solution for their needs.
We are not married to any specific colors, however, we probably do not want to see Purple, Orange, or Green. We would like bold colors, but NOTvibrant/neon/fluorescent. We will be using the logo online, in print, and on various "Swag" elements, including embroidery and/or silk-screening.
Our Ideas and Additional Information:
Please avoid "beams of light" or other literal lighting references.
Above all, we want to convey that we're creative types who will work hard to get the job done. Definitely need to express the concepts of "boutique" and "high-end" and "great customer support."