Luxious Design Logo Design Contest

Luxious Design has selected their winning logo design.

For $500 they received 417 designs from 68 different designers from around the world.
Contest
Logo Design Brief Hide
awilder
United States

What We Do

Luxious Design is a boutique lighting design firm based in Los Angeles and Boston that creates, designs, directs, and executes lighting arrangements for concerts, theatrical performances, corporate trade shows, business meetings, and environment/architectural installations.

Industry

Events

Top Three Things to Communicate

#1 - High-end, high-quality product.
#2 - Attentive to detail with a strong work-ethic.
#3 - Boutique/Personal Attention/Highly-developed customer service.

Our Target Audience:

Our current business consists of live events (mostly concerts), corporate events & presentations, and television work. We are actively working to grow the corporate and television sides of our business.

Furthermore, we don’t want to stress any particular specialty, (i.e. “live event experts”) but rather want to stress that we are lighting design experts who can bring that expertise to any design project.

From our experience, we believe we need to be able to appeal to both the live event clients and corporate/trade clients in different ways. Our live event clients are most concerned about a great looking product (and are well versed in why a great looking product actually looks great), where corporate clients are most concerned with having their needs met (meeting targets & deadlines, concern for budgeting, able to effectively manage resources and achieve goals, etc.)

With new potential corporate clients, we want our branding to help get us in the door, making a positive impression that sets them at ease while instilling confidence that we are the best solution for their needs.

Color Preferences

We are not married to any specific colors, however, we probably do not want to see Purple, Orange, or Green. We would like bold colors, but NOTvibrant/neon/fluorescent. We will be using the logo online, in print, and on various "Swag" elements, including embroidery and/or silk-screening.

Our Ideas and Additional Information:

Please avoid "beams of light" or other literal lighting references.

Above all, we want to convey that we're creative types who will work hard to get the job done. Definitely need to express the concepts of "boutique" and "high-end" and "great customer support."

Themes

Modern
Refined
Masculine
Quiet
Expensive
Serious
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

awilder
United States
Please, no literal "beams of light." (Subtle references to light are ok, but no beams or literal shadows... it's too overdone.). Thanks!

More specific feedback coming soon.... Thanks for your patience.
12 years ago
charcoal
New Zealand
Do you have a preference to the logos being on a white or black background? Over black the concepts look quite luminous which is great but is it important that they work on white just as well?
12 years ago
awilder
United States
Great question!

We do tend to prefer the dark/black backgrounds--BUT, the logo really needs to work equally well on a white/light background. If that means inverting some of the colors to make that work, that's fine--but we definitely need it to look good on both backgrounds.

We'll be using the logo on a wide variety of elements (web, print, stationery, clothing, promotional items, etc.), so the more flexibility we have the better!
12 years ago
awilder
United States
Hi Everyone--

Thanks for the submissions so far! Now that we're getting into this, we are thinking that the "coffee ring" idea is not carrying us through as much as we'd like. So... we'd definitely be interested in seeing other concepts and designs. In other words, we definitely don't want to limit you!

Thanks!
12 years ago
Mare
Serbia
Smart move Berkeley!
12 years ago
awilder
United States
Mare & Berekely --

I'm not quite sure I understand what is going on. Did we do something to offend? (If so, please let us know what it we did so we can apologize and make it right!).

Or is Berkeley just "protecting" his design by withdrawing it?

Thanks,
Andrew
12 years ago
Mare
Serbia
Andrew,

i think that he did the right thing couse you will have more unique designs and not just lots of copy's of N1 ranked. I did the same in earlyer contest.
The admin is still working on a solution for this problem, hopefully he will make it soon.

Cheers,
Mare

12 years ago
aremmai
United States
Berkeley, 'Hope everything is alright. We'll pray for his quick recovery.
12 years ago
La.Cynn
Uruguay
Feedback would be really appreciated! #194 #195
12 years ago
awilder
United States
Hi Everyone --

Thanks for the flurry of new designs, and thanks for your patience as we work to provide constructive feedback on all of them. By the end of the day I plan to have more specific responses to all the new designs, as well as an update on the ranking!

Thanks again,
Andrew
12 years ago
awilder
United States
Hey Everyone --

Thank you for the deluge of new entries in the last few hours of our contest. Please be patient with us as we're struggling to keep up with the sheer volume!

Please note that, in deference to the fantastic designers that have been working so hard with/for over for the past week, that any new designs that are submitted (especially from "new" designers just jumping in late in the game) need to be substantively different than any other previously submitted designs!

If you blatantly copy someone else's design, I will just mark it as "Not Interested." Please save us all some time!

Thanks,
Andrew
12 years ago
Sim1
Italy
#46 is so cool. Respect.
12 years ago
SeanEstrada
United States
check out #382 CH
12 years ago
Mare
Serbia
Good luck to all!
12 years ago
Luckykid
United States
Hope you like my recent entries #352 through #355
Thanks
12 years ago
bluejet
Australia
So many nice designs,
wish I had time to finish my design for this one.
Oh well can't enter them all,
I'm not Mare or Nancy:)
12 years ago
Mare
Serbia
:)
12 years ago
wolv
Indonesia
turns out to be really really simple...
12 years ago
dbunk
India
I just wanned to brief up my mark for "lighting design experts" Luxious Design". I mark is based on lighting which is subtly told through #302 #303 #304 #305 . Just incase you missed the concept behind the logo, the monogram consists of the lit up "D" and "L" forms the shadow. This concept fits your firms initials and nature of business perfectly like in a jigsaw puzzle. Kindly reconsider the design and the concept behind it. The mark is a good wordplay than just a naive combination of letters.
12 years ago
dbunk
India
I would like to request to particularly review #304 a monogram of LD which i believe would work really well for Luxious Design, a lighting design expert. I just hope that you havent overlooked the lighting and shadow concept of the mark.
12 years ago
abuks
Indonesia
its ch choice.. what can i say..
congrate winner...
12 years ago
Mare
Serbia
Congrats Charles.
12 years ago
DesignHouse
India
Congrats Charles.
12 years ago
dbunk
India
Congratulations Charles.
12 years ago