The coffee ring currently looks more like a wine-stain, and since you chose primary red, it actually looks like blood. Is there a way you can incorporate the ring a little more into the graphic or letters--while making it look more coffee-like? Also, the lettering has a gradient, which is a technical problem for us. (Between the gradient in the lettering and the "blood" it looks very "vampire" or "halloween," which is definitely not what we're going for!).
You might also want to play with a more subtle coffee ring--not necessarily a complete circle.
Thanks for the new entries. We are intrigued by #80 and #81. The entire logo feels just a little too "delicate" right now. Maybe a different font would be helpful? We'd love to see a couple of other font options.
Thanks for the new entries. None of them are exactly what we're looking for yet, but you did give us a few things to which we can respond specifically. :)
In #150 - we like the "i" letters -- particularly because they have the little tab at the top, which ties in nicely with the shape of the capital "L" and the shape in the icon above. Ties it all together really nicely.
We've also realized that the words "Luxious" and "Design" need a tiny bit more separation. In #150, all of the spacing between all of the letters is identical--but in #80 and #81, the spacing between the words is slightly greater than between the other letters, which helps provide a stronger distinction between the two words.
Bottom line is that neither of those fonts are right yet... We are liking the fonts that are very thin and crisp (and not too "futuristic")... and having "Luxious" be in the same font, but bold helps a lot.
Modified concept to maybe have a bit more light efect feel i know you said that you dont want it in the design but one still have the luxious feel in my opinion.