We're not sold on this font--it's too rounded, and the bold makes it too cluttered. How about going for something slicker? We need to emphasize the "high-end" and "boutique" elements more.
We like that you're putting emphasis on the "L" and the "D" together, but it's quite cluttered in the top logo.
This is definitely a good step forward! We like how you've used the rough circle to the side (without making it too literally a coffee ring). The serif font in the circle works well.
Can you play with a few other sans-serif fonts for the name?
The underline isn't bad, but there's something about the way it changes thickness that doesn't quite fit for us. We like that it has a shift or an energy (rather than just being the same thickness all the way through), but it needs to mirror the circle's style a little more.
Thanks for the update. We definitely like the new underline, and the new font is a lot better.
Now, we need to work on the "LD" in the circle a little bit. Can you play with another font variant or two? A serif font is probably okay, but it feels like there could be one that's a little bit more effective.
Also -- can you please experiment with rotating the LD letters slightly? We're not quite sure if that'll work--but we're hoping that might give it a little extra "somethin' somethin'." :)