Luxious DesignLogo Design Contest

Hi Zhao,

Thanks for your design. There's something really striking about this logo--both of us immediately really liked it, just on a visual level.

However, it doesn't really "fit" us... maybe can you explain a little bit behind the thought process?

Thanks!

hi,

The base: Black rectangle portray the stage/environment of the work. I use this shape to 1) establish a subtle corporate feel in terms of project size/expertise, 2) enhance the essence..light.

The essence: the 'L' of Luxious as light radiate/expand beyond the base, to represent Luxious's philosophy..

Overall: Very simple logo that sets it apart from others as a boutique company. Stands out easily from as small as favicon to billboard size (or beyond), with strong mnemonic value. Can create motion light on 'L' in flash (this only cross my mind when I was cutting the 'L' from the edge of a circle)

Thank you for taking time in understanding the thought behind this :)