What We Do
Rick's is a food products company focusing on foods that fit healthy diet choices and can include organic, raw, vegan, paleo, keto and other non-processed food options. We are starting with a number of fermented vegetables (sour pickles, kimchi, sriracha, sauerkraut, etc.), some sprouted nut and seed butters, some condiments, and then other food categories. Our foods will strictly adhere to non-gmo ingredients, and organic when possible, and our brand will stand for integrity of ingredients, humane treatment of animals (when animal products are used), environmentally sustainable production techniques and respect for all people. We are hoping to build a brand that offers healthy, affordable, real food without synthetic preservatives and other artificial and unhealthy additives common to the traditional food processing industry. We will target whole food stores, farmer's markets, and health, fitness and environmentally conscious people.
Green, Blue, Black, White are favorites, but open to other complementary, thematically appropriate colors. Want to have clean, sophisticated look, but not pretentious or "fancy". Our foods will be very natural, simple, clean and wholesome. Logo and color palette should be noticeable, yet not obtrusive. Should invite a look, yet not scream for attention.
Our Ideas and Additional Information:
love to see trees, root structures and trees of life. Prefer it to appear more real and natural than animated or comic bookish. I would like Rick's to be the main text and "Real Foods" as subtext in smaller font. I am often drawn to retro and vintage themes, yet I don't want a Betty Boop, 50's diner type of concept. I am completely open to a vintage type of logo that harkens back to late 1800's or early 1900's when our food system was local and clean--long before all of the heavily processed food industries came on the scene. However, I am also completely open to a very clean, spa type, simple, natural and healthy look. Sorry I can't be more specific. This type of design is definitely not in my wheelhouse and I desperately need help from someone with some real artistic flair!