The Invisible BossLogo Design Contest

Logo Design Contest
Contests / The Invisible Boss

The Invisible Boss has selected their winning logo design.

For $300 they received 108 designs from 19 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Double your Free Time and Grow Your Business without being there!
What We Do
We teach entrepreneurs, executives, and sales-managers how to run their organizations without needing to work 24/7... "invisibly."
Industry
Internet
Color Preferences
I think green is pretty powerful. Maybe orange.

But really = it's all good.
Our Ideas & Additional Information
TeachingSells.com (as I mentioned before) I love their logo.

The image of an invisible man in a business suit keeps coming to mind. This would have the added benefit of being usable in social media profiles.

ooooh! But if it were a guy in an invisible tie... then women might get turned off to the brand! Ahhh! I don't know what to do!

We are CERTAINLY open to all of your creativity! Thank you everybody for working on this! :)

*** Our company is going to transform this into a MAJOR BRAND. My goal = some day everybody who submits a logo will be able to say, "I worked on that campaign!" Kind of a cool thing to be able to say in an interview, etc. ***
Themes
Simple

Entries

Order by
Ranking
Entry Number
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Discussion

 
Client
You guys are incredible. Seriously. I don't know how you do it. Some people are simply born with gifts of creativity and artistic design. Others (like me) have to pay for it. :)

Things that weigh heavily with me:
* A creative portrayal of the invisible character. #15, #17, and #14 do this VERY well.
* The desk. Great job, entry #6 for being the first to introduce it!
* Getting the message of the brand across. The INVISIBLE BOSS program teaches people how to get-out-of-the-office so they can relax and live their lives. The program teaches them how to make an exit WITHOUT their businesses falling to pieces in their absence.

(which is what happens more often than not when people aren't trained on how to do this)

I commented several times about creating a relaxed, chilled-out, Invisible Boss figure. Feet-on-the-desk, hanging out, without a care in the world.

The TIEs that appear in many of the initial entries are WONDERFUL. Unfortunately, they alienate my female customers. I should have thought of that when I was writing up the contest. :( I am sorry.

...
I am bursting with excitement to see what you guys come up with. Please don't feel limited by my ideas! I'm about 1/100000th as creative as you folk! :)

Just think:
* An invisible-looking professional
* Relaxation


Thank you so much for all of your effort. Your work means the world to me.
15 years ago
 
Client
I wish that the REST OF the people in my life listened-to-me as carefully and as closely as YOU GUYS do! HAHA!

I want to give shout-outs and say GREAT JOB to the people who have listened to my feedback and put in follow-up entries: MikeMX, RandomHero, and Javier (VerbaVolantBranding)... who has done this now TWICE! Thank you guys.

...
Ok, so for anybody who is REDESIGNING an idea... or for anybody who is waiting until the end before they submit an entry... here is how you're going to compete:

* You either need to execute the "Relaxed Boss Idea" ... #22 and #18 are prime examples
* You need to pull off the "Empty Desk Idea" ... #24 and #23
* Or you need to come up with something totally original.

When it comes to being original... keep focusing on the BENEFIT of being an Invisible Boss:
-- Having time-freedom
-- Getting out of the office to go DO FUN STUFF! (My dad suggested that I should have a "Gone Fishing" somewhere in the logo. lol. I don't know how many of my customers like to fish, but you get the idea.)
-- Spending time with family, friends, whoever INSTEAD of working

Timothy Ferriss wrote a book called: "THE FOUR HOUR WORK WEEK." The logo portrayed a person in a hammock between two palm trees. Brilliant! The message = Read this book and you can go sleep on a tropical beach.

Check it out at: FourHourWorkWeek.com

Hmm... as I was writing this, I just thought of something. Would it be possible for someone to incorporate a variety of "Invisible Bosses" doing stuff? I love the silhouetted Invisible boss. Could one logo have that invisible boss... taking a golf swing? hand-in-hand with two children? sleeping on the couch? reading in a hammock?

(And of course, the feet-up-on-the-desk with the arms behind the head... awesome :)

It might be too cluttered... but I don't know. For those of you who have been working really hard on the idea you've already come up with... you probably don't want to make a new one. But hey, just an idea.


*** Keep in mind that --as entrepreneur graphic designers-- many of you are my target customer! So if you design a logo that YOU like? A logo that makes you say: "oh yeah... I need to buy whatever they're selling!" Odds are good my other customers will too. ***


Thank you again so much for your work!
Is there anything *I* can do for you guys? Is there a place where I can go and write testimonials-and-stuff for people doing the best work? Feel free to leave ME feedback on how I'M DOING!

(This is my first-time using logo tournament, but I have a feeling I'll be using it again, considering I run several organizations)

Cheers!
-Mike-
15 years ago
 
Client
YOU GUYS ARE NOT MAKING THIS ANY EASIER ON ME!!!
Holy crap! :)

...
I want to give as MANY of you recognition as possible for the work you've put in here. Being my first contest, I'm not entirely certain how this works.

I'm guessing GOLD TROPHY for first place... SILVER, BRONZE, etc.
But how do I award RIBBONS to you guys?
Can I give, like, 5 ribbons to the people that put in the most effort? I'll hook you guys up, if I can. Let's help you guys increase your rankings!

Keep it coming.
AND THANK YOU!

PS. Everybody check out MikeMX's myriad of ideas. Love em! Also: the golfer (#43)... and the chair/wine-glass (#36) are mad-cool.

Seriously... no idea how I'm going to pick JUST ONE to win.
15 years ago
 
Client
UPDATE:

I just showed all of your logos to 10+ people to get feedback. Obviously my opinion is important, but I'd rather that OTHER PEOPLE get my brand and that my customers can see the message.

I was surprised by the results. Most preached that the simple ones were their favorites.

At this point, the top guns are:
MikeMX, Javier, Sunardipw, and Colemanator

I am going to extend the contest to give these guys some time to get their final entries in. I certainly will accept other entries, but at this point, it's probably going to be hard to compete with these guys.

***IF*** you want to throw your hat in? Remember the following:
* Must promote the benefit of the product = relaxation and/or not being at work
* Simple
* Gender neutral (no ties)

Thank you for all of your hard work on this project. It is Thanksgiving today in the USA... and I am thankful that I have all of you to work on this project with me.

Rock on.

-Mike-
14 years ago
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