Southern California Family Law Group Logo Design Contest

Southern California Family Law Group has selected their winning logo design.

For $250 they received 243 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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alexmcderm1
United States

What We Do

It is a law firm that focuses entirely on family law matters including but not limited to divorce, child custody, alimony, etc.

Industry

Top Three Things to Communicate

#1 - Professional
#2 - Experienced
#3 - Credibility/Integrity

Our Target Audience:

The target audience: potential clients who are usually 35-45 years old, $100,000 annual income, sophisticated professionals. The audience may also be other attorneys who will refer business to the company.

Color Preferences

I do not want to see purple, orange or grey. I like red, black, blue, white, gold and silver.

Our Ideas and Additional Information:

I would like the logo to be elegant and stylish. I do not like the typical law firm "academic" style logo. I would rather not see scales or columns. I am playing with the idea of having a slogan like: Dedication. Commitment. Experience. Or: Because family matters. Or: Let us do the arguing.

Themes

Serious
Elegant

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

alexmcderm1
United States
Thank you for your hard work!
13 years ago
alexmcderm1
United States
Thanks for the new designs!
13 years ago
alexmcderm1
United States
Thank you for your designs. Here is a little more information/guidance: I like a strong masculine font. Small caps or large caps works well but I would consider other fonts. If you use scales or columns, they have to be really unique in order to work as most attorneys use them. If you use people in the logo, I would like them to be abstract but recognizable as people - a small person and a big person will work. I like black, gold, silver, blue, red and green so far but would consider other colors as well. I would like more logos that use the slogan- "Let us do the arguing" but please italicize or set off the "us" somehow. Thank you for your hard work! I look forward to seeing more designs! NEW: I found a logo that might also give you some guidance - www.socialsecuritydisabilitylaw.net. I like it because it is simple yet meaningful and symbolic.
13 years ago
alexmcderm1
United States
Thank you all for your designs. They are coming along quite well! Just a note: I know how hard it is to create something and put it out there to be judged. I thank you for your willingness to do it and appreciate it. Therefore, I will always give as much feedback as you need to "read my mind" and tweak the designs accordingly. I usually give the following feedback: colors, font, design, slogan (if applicable). If I have not given you that feedback, please call me on it! What is helpful to me in the process is for you to enter only 1 or 2 designs so that I can give you the direction you need to change it. What you can see at this point is that I like the abstract person design and am trying to figure out a way to incorporate scales into a design with abstract people so that you can tell immediately that it is a law firm. However, I have nothing set in my mind (unfortunately) as to what the logo should look like. I am entirely open-minded and will consider all of your creative ideas. I know I want it to be unqiue but distinguishable as a law firm right away. A note about family law in general: it is a brutal process where the client has already lost before he enters my door. His family is broken up and he needs me to mitigate his loss. Therefore, if you incorporate people (and you do not have to), there should be one big person or one big person with a small person, together. If you separate the people, it makes the client feel his loss and we do not want that...I want him to feel secure, safe, protected. He needs to feel that I can "save him" in a way. If you have any ideas along those lines, I would love to see them. Thanks again to you all!
13 years ago
alexmcderm1
United States
I would like to see some logos with just the name and no design - something unique and creative. I would also like to see some emblem designs. If you are interested in experimenting with those ideas, please do! Thank you all for your hard work.
13 years ago
alexmcderm1
United States
A note about the "not interested" column, you are all very very talented. However, it is difficult to give direction and honest feedback without utilizing that feature on your site. I really want to give you the best direction possible so when I put designs in that column, it means simply that the design was not right for me - a very personal decision. In addition, I would like designers who wish to enter, as well as those who are involved, to understand to this point what "experiments" have not worked for me. Thank you again for your hard work.
13 years ago
alexmcderm1
United States
Note: thanks to all of you for your hard work. I have not yet settled on a design. There are aspects from all of the ranked designs that I really like so the contest is still very much "alive." At this point, I tend to be favoring a dark background and bright colors. I like the more regal look as well. Playing with colors and font may be just what I need instead of a symbol. Thanks again!
13 years ago
alexmcderm1
United States
A note to all who are interested: there are some amazing designs thank you. Candidly, however, I have not yet said "that is the one!" I really like the unique concepts that have been coming in lately. I tend to favor a black background but only because of the designs. I like brighter colors. I would love to see something in black, green and white. I would love to see if any designers would like to experiment with fonts, style and color as well. SC does not mean anything to me and has no significance so I would stay away from that type of design. In terms of the black background, I tend to like a division between the design and writing. You are all very talented! Thank you!
13 years ago
alexmcderm1
United States
NEW NOTE: This contest is still very open because I have not yet settled on any one concept and am still looking for "the one!" I do not intend to lengthen the contest at this point unless someone requests it. However, it is in my best interest to do so if I am still searching for my forever logo. I would love for you all to think of what you want to see as a client from a law firm logo. What makes you feel: "I need to hire them!" I have done my best to give you each feedback since you have so graciously given your time to this contest and I will continue to do so - experiments are always welcome!! Here is some additional information about my preferences:

Favorite law firm logos from this site: PBW, Prism, DPM (?) and SZE. They are so very different from each other and evoke entirely different feelings from me. Just goes to show you that I am not married to any one concept.

Font: I am playing in a sandbox full of guys, so as a woman, I need a strong, bold font.

Colors: I like the bright colors. Black background is nice but does not have to be black at all.

Design: It really can be as ornate as an emblem or as simple as a cool font and some colors. I really have not settled on anything. Please please leverage your strengths as a designer. If someone comes to me with a similar concept as another designer, chances are the other designer became my emotional favorite already...I can point you to your own designs that I like and we can work off of those.

Ranking: I hate that part. I would use any of the designs that are ranked - truly. So anyone who is ranked is still very much a contender. I understand you get points as well, I get that - however, I also need to be intellectually honest with ranking and therefore, will not give you a rank if you do not truly deserve it. To get a ranking because you entered is not fair, in my opinion, to the other designers who have spent hours perfecting a logo...I hope you understand.

Thank you so much for everything. I LOVE this site and the way you bring the world together in such an awesome and creative venue. It really does bridge the gaps!

13 years ago
alexmcderm1
United States
I love all of the designs and just got back to my desk after a long day so forgive me for extending the contest 2 days. I need to digest the newer designs and versions of the ranked ones so that we can perfect them together! I will be back online this evening (or tomorrow morning) to send some feedback your way. Thank you so much for your efforts to date. It has been an awesome experience.
13 years ago
alexmcderm1
United States
I did the ranking so you would all know where my head is at but will provide more in depth comments tonight or tomorrow morning. My apologies for the delay.
13 years ago