fundsforumLogo Design Contest

I'm impressed! I had heard that this site had some quality designers and that it was a punchy way to work on your logo. Very good.

A general comment that has come from reviewing the designs - i think all lower case for the business name works best. It's a relatively conservative audience, but want to show that fundsforum is a new tool, an evolutionary development, made possible by developments in social media tech. In short, all lower case (to my mind at least) is synonymous with the web. (Also, tend to like the idea that the two words that make up the name are in different colours.)

Otherwise, a kick-ass start to the tournament.

Okay, time to start narrowing it down from what we've discovered so far...hope it helps.

To try and keep things clean, I have moved the designs that are clearly not going to make the cut to the not interested section. I have tried to give feedback where the designer has followed the brief - some are just too far from the scope to comment on.

Some conclusions:

Logo - want it to be clear, able to stand-alone, recognisable in silhouette, portable in an internet context (eg. a favicon implies it still holds its shape in a square - and remains distinctive in a smaller format) and ideally referencing the f's.

Two designs that do not fit within these parameters that are still in the mix are #88 and #90. These both are different takes on the brief that are simply too good to cut notwithstanding the problems with respect to the conclusions above.

Business name - One of the problems with abstracting the logo is it can then lose its ability to refer to what the site is about. Would like to see ideas on how the business name could be used as a reference point to bring out what the site is about. Not exactly sure what this means - other than whether there is a way to bring out the communication/interaction aspect of social media in the business name (by appending a symbol above, next too, between - perhaps). #79 is included for this reason - I like the way the f's are conversing and are nestled in the name itself.

Thanks for all the concepts. I'm looking forward to seeing how it evolves from here...

Don't know how to insert a screenshot of the website into this comment...but if you want to have a quick look here:

http://pazzomundo.blogspot.com/2009/08/fundsforum-screenshot-with-dodgy-logo.html

you can see how the logo will sit on the web page. Essentially, the logo will remain in the top left for every page of the site.

I didn't expect the process to be this confusing. More great designs than I can poke a stick at. I guess the design brief is getting narrowed down...I'm getting feedback but any help would be appreciated.

Amazing. Nice work Bugy

Congratulations bugy
Simple, strong, conservative with very clever use of the negative space. Graphic design nirvana.

Thanks to all the designers who submitted designs (and reworked them). It was an amazing process and I've told as many people as I could about this site and the designers working through it.

Cheers to all...