fundsforum Logo Design Contest

fundsforum has selected their winning logo design.

For $500 they received 284 designs from 51 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
PazzoMundo
Australia

What We Do

fundsforum is a web platform where the funds management industry can exchange information and analysis on investment markets and products.

Industry

Financial

Top Three Things to Communicate

#1 - Find the information you need - fast
#2 - Hear from, and talk to, the financial experts
#3 - Integrity, honesty and independence

Our Target Audience:

Fund managers, financial planners and retail investors - particularly in Australia
Typically male and 30 years or older - this demographic in Australia is conservative, financially secure, and in general has been slow to adopt social media technologies

Color Preferences

Royal navy blue, purple, yellow and/or gold (reminiscent of the regal colours of Sainte Chapelle in Paris) or simply grey/black on white.

Our Ideas and Additional Information:

At its simplest I've played with the letters FF (turning them around, or back to back etc) - with them sitting inside two or three speech balloons that overlap. I'm interested in variations upon this theme but would appreciate lateral concepts whether they draw on appropriate symbols or the business name.

The logo should be recognisable in silhouette. Ideally, it should also be able to be truncated or cutdown so that it can be used in a favicon format.

Themes

Simple
Quiet
Necessity
Serious
Modern
Refined
Elegant
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Submission Time

Contest Entries

Order by Ranking Submission
Loading ...
1st
2nd

Withdrawn

3rd

Withdrawn

4th

Withdrawn

5th

Withdrawn

6th
7th
8th

Withdrawn

9th
10th

Withdrawn

11th

Withdrawn

12th
13th
14th

Withdrawn

15th

Withdrawn

16th

Withdrawn

17th

Withdrawn

18th

Withdrawn

19th
20th
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
Prefers others.
1 2 3 4 5 6

Discussion

Discussion

PazzoMundo
Australia
I'm impressed! I had heard that this site had some quality designers and that it was a punchy way to work on your logo. Very good.

A general comment that has come from reviewing the designs - i think all lower case for the business name works best. It's a relatively conservative audience, but want to show that fundsforum is a new tool, an evolutionary development, made possible by developments in social media tech. In short, all lower case (to my mind at least) is synonymous with the web. (Also, tend to like the idea that the two words that make up the name are in different colours.)

Otherwise, a kick-ass start to the tournament.
7 years ago
PazzoMundo
Australia
Okay, time to start narrowing it down from what we've discovered so far...hope it helps.

To try and keep things clean, I have moved the designs that are clearly not going to make the cut to the not interested section. I have tried to give feedback where the designer has followed the brief - some are just too far from the scope to comment on.

Some conclusions:

Logo - want it to be clear, able to stand-alone, recognisable in silhouette, portable in an internet context (eg. a favicon implies it still holds its shape in a square - and remains distinctive in a smaller format) and ideally referencing the f's.

Two designs that do not fit within these parameters that are still in the mix are #88 and #90. These both are different takes on the brief that are simply too good to cut notwithstanding the problems with respect to the conclusions above.

Business name - One of the problems with abstracting the logo is it can then lose its ability to refer to what the site is about. Would like to see ideas on how the business name could be used as a reference point to bring out what the site is about. Not exactly sure what this means - other than whether there is a way to bring out the communication/interaction aspect of social media in the business name (by appending a symbol above, next too, between - perhaps). #79 is included for this reason - I like the way the f's are conversing and are nestled in the name itself.

Thanks for all the concepts. I'm looking forward to seeing how it evolves from here...

7 years ago
PazzoMundo
Australia
Don't know how to insert a screenshot of the website into this comment...but if you want to have a quick look here:

http://pazzomundo.blogspot.com/2009/08/fundsforum-screenshot-with-dodgy-logo.html

you can see how the logo will sit on the web page. Essentially, the logo will remain in the top left for every page of the site.
7 years ago
PazzoMundo
Australia
I didn't expect the process to be this confusing. More great designs than I can poke a stick at. I guess the design brief is getting narrowed down...I'm getting feedback but any help would be appreciated.
7 years ago
Erik
United States
Amazing. Nice work Bugy
7 years ago
PazzoMundo
Australia
Congratulations bugy
Simple, strong, conservative with very clever use of the negative space. Graphic design nirvana.

Thanks to all the designers who submitted designs (and reworked them). It was an amazing process and I've told as many people as I could about this site and the designers working through it.

Cheers to all...
7 years ago