Simple and elegant. Like the way the text 'comes out at you' - was a comment from a friend.
On the brand logo, perhaps could be stronger - more definitive? I imagine people asking what the dot signifies (is there some symbolism or can I make it up?). Also now looking at the colours, I'm thinking the dominant colours should be dark blue, grey, black with maybe a splash of yellow.
Like the idea the logo sits between funds and forum. And that the f's are kinda talking to each other. It's still unclear what the dot is doing above the f. Is it supposed to represent a figure - ie. the f is a person with the dot being the head? Good idea - just not getting it through the design.