hello, when reading your brief, in particular the part about "relevant symbols" i had the idea of tucking a dollar sign in between a couple of F's. after looking through heaps of different fonts i decided to simply create my own F shape from scratch =) the final result is simple, strong, memorable and due to the colours, conservative. i went with the modern, web style of bold/regular for the typeface that you seem to be favoring but let me know if you want to see something different in that regard. i think there is a really good balance of both modern, web style and the conservative, business feel that it also gets from the colours and simplicity any other feedback you might have would be great =) thanks! bugy