What We Do
We are advanced level yoga instructors who teach workshops around the world, create yoga videos, props & products for sale. primarily we clarify the practice of yoga: how to effectively practice for a given purpose (self-realization, flexibility, strength, health etc.)
Our Ideas and Additional Information:
name = Clarity in Yoga
slogan/tag = practice with purpose, movement with meaning
personality of the logo:
evoking that “Ah-ha!” moment of insight
star, semi-circle or something else giving the feeling of radiance & insight
words: Clarity in Yoga - I have no idea how to elegantly integrate the name of our website with this logo!
colors should be clear - not muddy
star rising from lotus. see first two graphics which are my 2 favorites of all the logos below
simple e.g. like Yoga Vastu: https://yogavastu.com
a path that becomes the stem of a lotus and culminates in radiance
good for web. Secondarily, printable on T-shirts
Comments on uploaded logos I like:
This 'Clarity' logo is a good representation of a ’star’ to represent insight
image: logo3 star burst 2.png
This fuscia & teal logo is a nicely shaped and colored lotus. Perhaps it could be turned slightly so that the star above would come up between the petals and so take up less vertical space. Or perhaps the semi-circle in the logo below could be combined with this lotus to represent the radiant quality. Colors are mostly clear but just a little bit muddied. All in all I do like the colors more than all the other colors I have seen. The red & blue seem to have a similar level of lightness/darkness/contrast so they appear harmonious and don’t fight with each other. they also remind me of the water and fire elements.
This gold, maroon & green logo has a nice circle behind this lotus which is a nice element especially because it is thicker at the bottom and tapers towards the top. It might be another way of expressing radiance without using a star - like the sun rising behind the lotus.
image: Screen Shot 2020-03-25 at 9.35.27 PM.png
I like this 'insight' logo for the warm color of the “I’ in insight. Perhaps it could be used as the “I” in: Clarity “I”n Yoga and elongated into a stem of the lotus? Don’t feel you have to do this; I am just brainstorming. It probably wouldn’t work because the spacing wouldn’t work out.
This green & purple logo with black outline is the lotus we have on our current website for our yoga center. The colors are a bit drab and I much prefer the first lotus for its simplicity of design (fewer strokes to get the idea across), more attractive colors, and reaching up quality of the petals like arms raised in praise.
image: lotus1 smaller.jpg
I like how this fuscia lotus with the word Maya underneath is tilted and might lend itself to seeing something emerge from the lotus like a star. I also like how the artist used the “Y” in the word maya to become the stem of the lotus without taking up too much vertical space. Perhaps the “i” in the Clarity “i”n yoga could do something similar or be used like a path into the lotus culminating in radiance of a star or radiant semi-circle. Just ideas & impressions. Don’t feel bound by these.
image: word and lotus stem working together.png