Florian

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The use of logos as a business tool dates back as far as ancient Greece. Maybe, even further back than this. Traders and merchants initially used them so that they would be easily recognized. Today they have a similar meaning. Logos have also been used extensively in the past on trademarks. If we go back as far as the 13th Century we will see that many trademarks from noble trades such as Gold Smiths, Paper Makers, Printers and even the Nobility of the time were used to state quality of merchandise or just plain quality. The logo was usually stamped on to the product or displayed as a watermark. Today a trademark or business logo is used as the pinnacle of your business. It says everything about your company. It says that you belong in the corporate world and in that world you have an identity and that identity represents quality.

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