Chip SelectLogo Design Contest

Logo Design Contest
Contests / Chip Select

Chip Select has selected their winning logo design.

For $333 they received 120 designs from 25 different designers from around the world.

Logo Design Brief

Client
Germany
What We Do
Electronics retail, not in terms of cell phones, cameras, ..., but in terms of sensors, microcontrollers, LEDs, transistors, more complex modules (WiFi, GPS) ... for engineers, students, hobbyists who love to create, build and program their own (DIY) gadgets or projects.
Industry
Technology
Color Preferences
White background (or transparent for white bg) would be good.
Blue and black, too. But in general feel free to bring in color according to style sliders.

No dominant red, please.
Our Ideas & Additional Information
The logo should consist of a mark and the two words 'Chip' and 'Select'.

The logo shall also work in monochome (b/w) situation (the logo's shape). Maybe this'll be done in a second stripped-down or otherwise simplified version. But please keep that in mind for the main logo design used for screen and print.

No-gos are those copper-wire like fonts or letterform marks (e.g. http://olimex.com/dev/). They are really from the 80s. Also fonts in style of 7-segement display. No good. And no OCR font, please. Not modern any more ;)
Themes
Masculine
Simple
Colorful
Modern

Entries

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Discussion

 
Client
Hi designaurus, thanks for your participation and your submissions. As a first draft, #1 and #2 are looking quite good.

To all: what I'd love to see is a clever play on words with Chip and Select. I'm very curious what ideas you'll come up with.
14 years ago
 
Client
Hi Xyan, thanks for joining my contest. And thanks for your great logo submissions! Smart idea in playing with the LED above the I and inside the P.

@designaurus: also thanks for your latest logos. I like them more than the first ones.

In general: please keep in mind the thing with white background.

And I feel the word Select is a bit lost ... or underrepresented. But I know it's not easy. I'm poring over that for months :-)
14 years ago
 
Client
One more thing: please keep also in mind that thing called scalability. In most of the logos important portions are rather small, so when scaled down they may disappear or turn unrecognizable.
14 years ago
 
Client
Hi guys, thanks for the newly incoming logos. I did a quick ranking for now, a more detailed feedback I'm gonna provide in a few hour's time. Approx. 5 hours from now. Cheers.
14 years ago
 
Client
Hi everybody,
I'd like to give this thing a little more spin and direction as well. Most of the drafts are actually emphasizing the word 'chip' over the word 'select' in terms of size. I don't know why, it's not a requirement. When I think of resizing that logos to small or very, say to place it on tiny items like electronic modules, one would certainly read the logo as 'CHIP'. That's not the intention, company name is chip select. So, please bring the two words in balance.

Logo #17 is an exeption in that. It has a good balance (but it has other weaknesses). What I'd like to see is a few more examples in layout as in #17.
14 years ago
 
Client
To the weaknesses I mentioned above: #17 also has a scalability problem: when saled down to half, the line width will surely be too thin. At latest when scaled down to one third. So this font isn't applicable.

Next up: it is red. In the contest brief, I declared color red as a no-go when it is a dominant color, which is the case since it is the only color.
14 years ago
 
Client
I still have higher hopes that some genius will have a great idea for a pictoral mark. Not necessarily a diode or an LED, maybe something more abstract. This is an example just to show what I here mean by abstract: fsfe.org (people I like ;-). Don't get me wrong: it's only an example, not that you start borrowing from them ;)
14 years ago
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