What We Do
Electronics retail, not in terms of cell phones, cameras, ..., but in terms of sensors, microcontrollers, LEDs, transistors, more complex modules (WiFi, GPS) ... for engineers, students, hobbyists who love to create, build and program their own (DIY) gadgets or projects.
Color Preferences
White background (or transparent for white bg) would be good.
Blue and black, too. But in general feel free to bring in color according to style sliders.
No dominant red, please.
Our Ideas & Additional Information
The logo should consist of a mark and the two words 'Chip' and 'Select'.
The logo shall also work in monochome (b/w) situation (the logo's shape). Maybe this'll be done in a second stripped-down or otherwise simplified version. But please keep that in mind for the main logo design used for screen and print.
No-gos are those copper-wire like fonts or letterform marks (e.g.
http://olimex.com/dev/). They are really from the 80s. Also fonts in style of 7-segement display. No good. And no OCR font, please. Not modern any more ;)