We would like our logo to look modern but not trendy ... something that will withstand the test of time and not look dated after 12 or 18 months.
Also, we do not want a logo that features cute animal faces (no puppies or kittens, please). That whole design theme is way overdone in the veterinary industry.
Rather, we really want our logo to clearly and cleanly emphasis the human/animal bond.
Lastly, our current 'working' logo is a one that's a text treatment. We would also like to see some various takes on this design concept (minus the animations). You can see the working logo at http://www.workroom14.com/.