What We Do
Premier veterinary hospital providing premium general medicine, surgery, dentistry, dermatology, and reproduction services.
Our Target Audience:
All local San Francisco Bay Area and Silicon Valley residents who have and love their pets, including, dogs, cats, reptiles, and pocket-pets (i.e., gerbils, hamsters, guinea pigs, etc). Age, sex, income, and other demographic info are spread across the board; we provide extremely high-quality veterinarian services to all animals and service customers from a wide range of demographic backgrounds.
We have no particular color preferences, but prefer brighter, more lively colors over drab or pastel colors. We want our logo to be vibrant while not being colorfully gaudy ... colors that emphasize sophistication and elegance while not coming off as stuffy or pretentious.
Our Ideas and Additional Information:
We would like our logo to look modern but not trendy ... something that will withstand the test of time and not look dated after 12 or 18 months.
Also, we do not want a logo that features cute animal faces (no puppies or kittens, please). That whole design theme is way overdone in the veterinary industry.
Rather, we really want our logo to clearly and cleanly emphasis the human/animal bond.
Lastly, our current 'working' logo is a one that's a text treatment. We would also like to see some various takes on this design concept (minus the animations). You can see the working logo at http://www.workroom14.com/.