Premier veterinary hospital providing premium general medicine, surgery, dentistry, dermatology, and reproduction services.
Industry
Medical
Top Three Things to Communicate
#1 - The animals always come first.
#2 - Provides leading-edge veterinary medicine.
#3 - Exceptional service and quality.
Our Target Audience:
All local San Francisco Bay Area and Silicon Valley residents who have and love their pets, including, dogs, cats, reptiles, and pocket-pets (i.e., gerbils, hamsters, guinea pigs, etc). Age, sex, income, and other demographic info are spread across the board; we provide extremely high-quality veterinarian services to all animals and service customers from a wide range of demographic backgrounds.
Color Preferences
We have no particular color preferences, but prefer brighter, more lively colors over drab or pastel colors. We want our logo to be vibrant while not being colorfully gaudy ... colors that emphasize sophistication and elegance while not coming off as stuffy or pretentious.
Our Ideas and Additional Information:
We would like our logo to look modern but not trendy ... something that will withstand the test of time and not look dated after 12 or 18 months.
Also, we do not want a logo that features cute animal faces (no puppies or kittens, please). That whole design theme is way overdone in the veterinary industry.
Rather, we really want our logo to clearly and cleanly emphasis the human/animal bond.
Lastly, our current 'working' logo is a one that's a text treatment. We would also like to see some various takes on this design concept (minus the animations). You can see the working logo at http://www.workroom14.com/.
Themes
Colorful
Necessity
Serious
Modern
Refined
Elegant
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
NOTE TO DESIGNERS: Thanks so much for participating in our contest; we're very excited with the submissions thus far. That said, what we didn't expect (and neglected to say in the creative brief) is that paw prints are also WAY over done in the vet industry ... as are red crosses (in addition to the cute puppy and kitten imagery, paw prints and red crosses are seemingly used by everyone). We're not ruling paw prints out completely, but any implementation of a paw print will have to be really unique, visually captivating, and 100% conceptually original ... something that gives an old standard like a paw print a whole new visual direction and lease on life, if you will. We hope that makes sense.
Again, thank you all so much and we're really looking forward to your continued creativity and originality. :-)
Where is this contest holder go??? Don't you need to keep in touch with your designers here? Just beware of idea collector who just collect from others idea to submit new 'bright' idea design...
Just can't understand why they put the "web2.0" as one of the styles in the Contest Brief without enough descriptions about it... (should say how it's NOT suitable for such applications) I see how it's getting many contest holders confused.
"...we do not want a logo that features cute animal faces (no puppies or kittens, please). That whole design theme is way overdone in the veterinary industry". Preferences in style: WEB 2.0.
Why do CHs take the time to write their preferences if right after that they TOTALLY FORGET ABOUT IT. Designers take time to create something according to the brief for NOTHING. They should at least update the brief. I don´t understand this.
These entries are great. For any further iterations, we would like the dog's face to reflect a more particular or noble or specific dog. There are many which reflect a generic labrador puppy face which we would like to move away from. Suggested breeds include: terrier breed like the sciottish terrier in #179 or an Irish terrier; a non-breed-specific "noble" adult dog, which could be done by a slight adjustment of the puppy ear and forehead, like the dog in #93; possibly a Border Collie; or maybe even a Greyhound or Borzoi. The cat is fine but, if it needs to change to make the dog work, think Abbyssinian cat. Thanks all.
