Mortgage CrusherLogo Design Contest

Logo Design Contest
Contests / Mortgage Crusher

Mortgage Crusher has selected their winning logo design.

For $580 they received 309 designs from 40 different designers from around the world.

Logo Design Brief

Client
Canada
What We Do
We are a mortgage lending firm that provides financial solutions to purchasing real estate, refinancing, and debt repositioning. We get people approved for mortgages fast and show them how to pay down that new mortgage fast.
Industry
Financial
Color Preferences
I would like to see bold colors, specifically Blue and Green.
This can be complimented with classy tones such as Grey and Black and White. Have fun with it, and feel free to be creative and bold.
Our Ideas & Additional Information
I do not have an exact idea what I would like to see with a logo and text, BUT...with a company name like "Mortgage Crusher", it should be professional yet fun/bold. We are a young office of 27-35 year olds lending money. The logo should some how exude financial confidence, but demonstrate energy and professionalism.
We get peoples mortgages approved very fast (we crush it) AND show them how to pay down their mortgage fast (they crush their mortgage). Thats the idea behind it "Mortgage Crusher".
Themes
Modern
Masculine
Refined

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Discussion

 
Client
Hey Everyone,
Thanks to all the entries so far. :) To give some more direction, I found a design that has great bold colors that will indicate more specifically the blue and green Im referring too.
https://logotournament.com/contests/obiettivo_domani_in_english_target_tomorrow
The winner of that Obiettivo (link above) contest used some really bold/bright greens and blues. It really pops and the logo has good style, yet professional.
Lots of the submissions are great so far, keep em coming!
Thank you!
11 years ago
 
Logo Designer
Dear Contest Holder,

Some colors seen on the screen pop but may not be suitable for printing as they are in RGB color.

The printers use CMYK colors and there are significant color changes during RGB to CMYK conversion.

For more information, please visit: http://www.graphpad.com/support/faqid/1282/

Thank you.
11 years ago
 
Client
Thanks for the tip @Kanava. Appreciate it!

To all designers:
On the topic of colors and shades (grey/black/white), you are more than welcome to dabble outside of green and blue. I am not opposed to that, or if you choose to make the colors the accent point, and greyscale for the majority. You are the professionals, so have fun being creative.
In my brief description, that is what I originally envisioned. But if you have an amazing idea outside of that, feel free to toss it in. Im loving the submissions so far, and the creativity.
11 years ago
 
Client
When Im looking at the logos submitted, Im immediately visualizing how my website will be built around this new logo's colors, fonts, etc. I would like the logo along to stand out as described in my contest brief, therefore my website will do the same. Makes my website stand out from all the other banks and mortgage competitors.

Secondly, Im picturing the logo on the back of my vehicle window, or getting my vehicle wrapped. Something that will draw the eye of people when driving by.

Not sure if that will help guide and give any direction, but at least you know what is going through my head as the entries are rolling in. :)

Thanks.
11 years ago
 
ake
Logo Designer
*** Please be advised that what you see on your pc monitor / laptop display doesn't always match with the printed result
*** Also gradients, reflections, transparencies, shining effects looks great on screen but when you print them your logo will may end up looking dull and sometimes muddy

Below are examples of gradient & drop shadow problems in printing. To avoid possible issues when printed is recommended to have a logo in *plain / solid colors* - no gradients, no shadow effects!
http://tinyurl.com/p6x7ed7
11 years ago
 
Client
Recent entries are getting better and better everyone. THANK YOU!

Im starting to realize that the color (bold green and blue) is bang on with shades of grey and black when needed. The top 50 submissions are great examples of its use.

I really like the variation of designs in the top 20 right now. There are some using "M" and "C" as the primary logo, and others are using a play on structures/houses/design concepts, without making it to obvious. Very cool.

Thank you to everyone that has submitted so far, love what is coming in and am excited to see what my team and I choose. There are so many good ones! Thanks!
11 years ago
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