What We Do
WFRN is a family friendly, contemporary music Christian radio station (though we do NOT brand "Christian" in our logos).
Top Three Things to Communicate
#1 - family friendly
#2 - upbeat
#3 - contemporary
Our Target Audience:
Our target audience are those with families, although we have a lot of singles listening too. We attract men, women and children, with our specific demographic focus of 35 - 55 year old women. Our listeners are in the Midwest (from Southwestern Michigan to Central Indiana) and tend to be middle to upper class in income from moderate to higher education.
We would like to stick to a more basic set of colors as we will need to duplicate our logo on mugs, banners and other promotional items, yet we could have a more detailed version to use on the web and video. Our colors can vary - stay away from formal dark grays and blacks as well as something so bright and flashy it looks "cartoonish". Something in between is best.
Our Ideas and Additional Information:
We likely will want the new logo to be in the same "family" as our current logo, at least in the sense that one could recognize the logo's evolution into the new design. (Visit www.wfrn.com to see current logo)... We would like to have the option of including a ".com" in our logo (though not overly pronounced) as well as to have the logo with our without our radio frequencies. Our main frequency is 104.7, although at times we will need to display 93.7 instead of the 104.7