VanEdge Capital Logo Design Contest

VanEdge Capital has selected their winning logo design.

For $600 they received 450 designs from 57 different designers from around the world.
Contest
Logo Design Brief Hide
VanEdge GP
Canada

What We Do

We are a venture capital fund focusing on videogames, social networking and interactive media and entertainment, with offices in Vancouver, BC; Silicon Valley; Shanghai. Our General Partners all have extensive operating experience in videogames, computer animation and digital media, so we want a logo that communicates the energy and innovation of our investment area. In other words, if there is a way to marry the eye-catching playfulness of a game or animation studio logo with the solidity of a prudent venture capital fund, that's us.

Industry

Financial

Top Three Things to Communicate

#1 - Financial Acumen and Investment Growth
#2 - Tech and Media Savvy
#3 - Innovative

Our Target Audience:

1) Investors - these are typically instituational managers, corporate development execs at major media companies, or wealthy individuals who are interested in investing in companies that offer a compelling interactive entertainment experience

2) companies that might be in our portfolio - typically young, innovative, consumer-focused, tech-savvy

Color Preferences

We have offices in Vancouver, Silicon Valley and Shanghai - would be great to pick up even subtle references to these locations. Logo will often be used in presentations again black, so it should pop. Suggest simple color palette with 1-2 strong colors - avoid complex, multi-color palettes

UPDATE: I've seen a lot of bold abstract marks and lettermarks, and very few pure wordmarks. Our mark will be used on the web, professional documents, and a small signs in our office. We will not use big signage, so please stay away from big, bold marks that look like they were designed for outdoor signs that have to be read by cars speeding by.

Themes

Playful
Modern
Masculine
Simple
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 ... 8 9 10

Discussion

Discussion

VanEdge GP
Canada
to logomotives - Thanks for getting this started...

The type treatment is a good start - like the color separation of "Van" and "Edge" and the much lighter weight "Capital" below. I like the boldness of the V-like emblem, but it looks like a road to me - with a solid white line, and fading off into tire tracks on the upper right.

in chosing #2 over #1 I am not saying that we want only a single color + black, it's just that in this case the orange/black version works better. Would be interesting to see this with some colors that communicate anything about our office locations - Vancouver (greenery + ocean), California (sun), Shanghai (red)...
12 years ago
VanEdge GP
Canada
referring to the previous comment - and to be crystal clear, looking like a road is not what we want, since it has nothing to do with our fund.
12 years ago
logomotives
Philippines
Will do revision,demolish the road for you.
12 years ago
VanEdge GP
Canada
We're off to a strong start... I intend to offer a lot of feedback, but I'm going to wait a day for ranking and more specific comments, since we are having a partners meeting here tomorrow and I can review these with 2 of my 3 other partners...

thank you in advance, logomotives, for offering to demolish that road!

To LisaJacksonDesign, I'm still a bit tongue-tied on #8 and now #10 - my first reaction was that is wasn't a good fit, and then the strong playfulness started growing on me. That is honest but hardly useful feedback, so I'll collect more a more concrete response for you tomorrow.

Romasuave: I like that the emblems are graphically strong, but #5 is confusing to me - I can see something of a "V" and an "E", but it looks almost pictographic - although of what I can't tell. In other words, it looks like it's really trying to tell me something specific, even though I can't tell what it is.

#3 is a strong, solid treatment - like it..

bamsite - I think #7 works better than #9 - the elements intertwining are playful and interesting, but the V & E on their own loose some of the playfulness and take on an elegance that is not quite us...
12 years ago
VanEdge GP
Canada
OK, I decided to rank and comment ahead of tomorrow's meeting...

#3 - like that it is strong, simple, solid, but wish we could take that design and make it more playful
12 years ago
VanEdge GP
Canada
#6 & #5 - romasuave, my business partner suggested that in #5 you were representing a globe (with the V as the ocean and the green NA & Asia). Whatever you were trying to show, we like that direction, but neither of these designs are there yet. Of the 2, prefer the simplicity of #6, but of course it doesn't read as anything other than the "V". and per my previous comment on #5, it looks like it could be a helmut or mask, or a lettermark combining "V" and "M" - maybe if the sphere were completed it would look like a globe.
12 years ago
VanEdge GP
Canada
#7 - Interesting treatment, but probably not for us. Don't want to rule it out entirely yet - if you have some variations on this theme would be curious to see them.
12 years ago
VanEdge GP
Canada
#4 - too literal as a rocket or fighter plane - as with #5, it is a strong pictorial element, but not clear on the message
12 years ago
VanEdge GP
Canada
The design of #8 has continued to grow on me, but at the same it is clear that even I like it in the abstract, it is just not right for our fund. It reminds me of rain on glass, which is a nice play on "Vancouver", but as a loose, organic, liquid-like mark, not a good fit for us. Likewise #10 too loose and unstructured - would be a great mark for a cafe - hadn't thought of it before, but with the brushstroke look it almost looks like a verbal play of "VanEdge" and "Van Gogh"
12 years ago
VanEdge GP
Canada
#11 - the type treatment itself could work, but the green/yellow color treatment and the formal script "Capital" would not work for us...
12 years ago
VanEdge GP
Canada
To all designers - thanks for the results to date. I would rather err on the side of over-communicating than under-communicating, so if any of my comments are unclear or you need more, please feel free to ask. As for the designs I've ruled out, thanks for the submissions - I figured it is everyone's best interests for me to be fast in thinning the list so that no one wastes time in the wrong direction.
12 years ago
logomotives
Philippines
i will post revision & some concept later this eve. thanks
12 years ago
VanEdge GP
Canada
#14 - like the mark - even though it doesn't suggest anything beyond the "V". would prefer red to orange
12 years ago
VanEdge GP
Canada
#15 - love this logo. I know I suggested blue and green for Vancouver previously, but as my partners and I looked at this today, we saw that green on it's own reads as "green tech" or "green energy", which is an issue because it is a) very hot in venture funds right now, and b) unrelated to what we do. However, we all love the mark and the type treatment - the internal lines in the "V" look almost organic, which on the plus side connotes "growth", but on the minus side reinforces that idea of green tech. Would be interesting to see different color treatments.
12 years ago
VanEdge GP
Canada
#16 - like that this is a globe, however the globe treatment feels a bit dated.
12 years ago
VanEdge GP
Canada
#12 - possibly some potential, except that the treatment looks (to me at least) very reminiscent of the old Pan Am logo and so too dated

12 years ago
VanEdge GP
Canada
#17 & #18 - like the type treatment, and the lettermark looks like it could have potential, but it still feels undeveloped... rejected #21 - the lettermark, along with the stark color treatment, reminded us all of Van Halen - we all thought it was pretty cool, but not reflective of our fund.


Thanks again to all designers working on this...
12 years ago
LisaJacksonDesign
United States
#7 reminds me of a vegetable market. The others are not playful.
12 years ago
VanEdge GP
Canada
I think what makes great logo design so challenging is that great marks often combine several attributes in a single mark. Agree that the entries so far are not very playful. But to be clear, we would love a playful treatment that communicates our top 3 priorities:

#1 - Financial Acumen and Investment Growth
#2 - Tech and Media Savvy
#3 - Innovative

If we can get these 3 things w/ a playful logo, wonderful. If we have to sacrifice some playfulness to nail our top 3 objectives, however, then that's a trade-off we're prepared to make.
12 years ago
VanEdge GP
Canada
By the way, I'm new to logotournament.com so I don't know how other contests are run, so I can only make a request for my contest. I welcome any questions, calls for clarification, etc from any designers. However, for our contest, I would ask that you each refrain from commenting on other designer's work - please keep your comments on either your own entries or general questions/observations about the brief. Thank you!
12 years ago
VanEdge GP
Canada
I'd like to call everyone's attention to the brief: I'm hoping to see Wordmark OR Abstract Mark OR Letterform Mark. So far the majority have been combinations of these. Since we are not in the retail business - i.e. we won't have a big sign that with our emblem that you have to read from the street - a Wordmark may be a good solution, and so far there have been very few of those.
12 years ago
VanEdge GP
Canada
#29 - I put this into Photoshop to see this in B&W, and also black against white so that I wouldn't be influences by the background treatment. We'll use our mark in a variety of ways, so we won't always be able to use a background treatment. Like the emblem and subtle letter treatment. Not quite there yet - like the way the emblem looks, but in its current form it strongly suggests gears/mechanical, which is not what we cover.
12 years ago
Terry Bogard
Canada
@VanEdge, I think you would be able to leave individual feedback to a particular designer if you click the image. In that way the designer gets an email alert everytime you ask them something individually. :) just my thoughts. All the best!
12 years ago
VanEdge GP
Canada
Thanks Mal,

This is a good time to post a general comment...

This is my first experience with Logotournament.com and I'm very pleased with the quality of submissions. See so much good work has helped my partners and I get a better idea of what we need, and I think the rankings right now show that direction.

We'd like a logo that is simple and clean, but has some subtle playfulness built into it. We prefer wordmarks - after we saw so many bold emblems it was clear that these would be more appropriate for a company that needed big signage, but not right for us - most of our logo use will be on professional documents, website, etc.

Since I've been in computer graphics forever, I'm finding that designs that look like old-school pixellation are not looking too good to me - too backward looking - but designs that somehow graphically and cleverly show the energy and fun of today's digital media are looking good.
12 years ago
grapphist
Turkey
#305, #306, #307 feedback please...
12 years ago
gummer
United Kingdom
#322 please ;)
12 years ago
logomotives
Philippines
take a time to see others' entries like mine :)

#325 #323 #191

thanks
12 years ago
grapphist
Turkey
Hi,
#369, #370 feedback please...
12 years ago
ulahts
Romania
So, i guess this competition holder is not interested in new or something original / dstinct...
12 years ago
VanEdge GP
Canada
THANK YOU to all designers who have participated in the VanEdge Capital logo contest - very much appreciate your effort, enthusiasm, professionalism, and, of course, great results. Expect some additional re-ranking, and selection of a final winner in the next few days...

The General Partners of VanEdge Capital
12 years ago
romasuave
United States
Good luck all, great submissions!
12 years ago
VanEdge GP
Canada
To all designers,

I am going to re-rank to fairly reflect the collective rankings of the general partners / decision makers. Tough calls, especially given the incredible level of responsiveness from most of you, particularly at the top of our list. We are very close to a decision, but not quite ready to close this off. Thanks again to all of you...

The General Partners of VanEdge Capital


12 years ago
logomotives
Philippines
nice sparky V, congrats!
12 years ago