What We Do
We are a venture capital fund focusing on videogames, social networking and interactive media and entertainment, with offices in Vancouver, BC; Silicon Valley; Shanghai. Our General Partners all have extensive operating experience in videogames, computer animation and digital media, so we want a logo that communicates the energy and innovation of our investment area. In other words, if there is a way to marry the eye-catching playfulness of a game or animation studio logo with the solidity of a prudent venture capital fund, that's us.
Top Three Things to Communicate
#1 - Financial Acumen and Investment Growth
#2 - Tech and Media Savvy
#3 - Innovative
Our Target Audience:
1) Investors - these are typically instituational managers, corporate development execs at major media companies, or wealthy individuals who are interested in investing in companies that offer a compelling interactive entertainment experience
2) companies that might be in our portfolio - typically young, innovative, consumer-focused, tech-savvy
We have offices in Vancouver, Silicon Valley and Shanghai - would be great to pick up even subtle references to these locations. Logo will often be used in presentations again black, so it should pop. Suggest simple color palette with 1-2 strong colors - avoid complex, multi-color palettes
UPDATE: I've seen a lot of bold abstract marks and lettermarks, and very few pure wordmarks. Our mark will be used on the web, professional documents, and a small signs in our office. We will not use big signage, so please stay away from big, bold marks that look like they were designed for outdoor signs that have to be read by cars speeding by.