FounderWiseLogo Design Contest

One thing I forgot to mention in the brief is that we would like to incorporate the colors and look & feel of the logo into our website design. I am eagerly anticipating your entries.

Here are some of my general observations after making my first set of comments and preparing to go through the first ranking:

I will be ranking the entries based on the wordmark, which is most important to us.

Here are some general observations and trends I could see in my comments:

I would like to see more time spend being creative with the wordmark. The letter form is of secondary importance. Our final decision will be based primarily on the wordmark.

I would like to see more experimentation with “Web 2.0” styles.

I prefer wordmarks where there is distinction between “Founder” and “Wise”, whether it is color or capitalization, or whatever.

I prefer words with color.

I prefer horizontal treatments – not stacked.

The wordmark should work equally well on a black or white background.

Lastly, I need some feedback from all of you. I have been trying to critique each submission individually and in detail – am I giving too much feedback? Should I only be concentrating on my top 10 ranked submissions?

Thanks for all the submissions so far – I love this process!

Thought this be helpful. Here is how we created the name:

founder (foun'dər)
n. One who establishes something.

wise (wīz)
adj. Wise as to the affairs of this world.

FounderWise (foun'dər·wīz')
adj. Having the shrewd awareness, experience, and resourcefulness needed for survival in a difficult, often dangerous startup environment. Compare: streetwise.

OK - all caught up on comments and ranking. Please let me know if there is anything more I can be doing to make it easier for you all - I really appreciate your work.

I will go through everything again in about 8 hours. (After some sleep!)

Thank you!

Ran out of time and have to go to a meeting - I will finish the comments and rank again in a couple of hours. Sorry :-(

I just ranked most everything and still have to comment on 74 and higher. I will be back in 5-6 hours to add more comments and re-rank. This is more work, and more fun, than I thought it would be.

Ouch - I just spent 2 hours re-ranking. And I still have to leave a bunch of comments. This is getting unwieldy with the volume and the sorting tool. Any suggestions on how I might be more effective?

OK - I think I entered comments on every one so far - If I missed your entry, please message me and I will add comments. Now I am going to re-rank them. Sorry if I was slower today. Great work from a bunch of creative folks - I appreciate all of your efforts.

OK - Ranking done now too. Thanks!

Just want to say thanks for trying to commenting all our entries... very Wise.. :)

Thank you.

I'll be back with more comments and to re-rank in seven hours from now. Thanks for all the revisions.

Making comments now - ranking to follow shortly...

Still making comments - you guys are awesome - revisions are coming in realtime. Once I catch up with comments I will re-rank.

OK - comments all in up through 266 - now re-ranking.

Top 26 ranked - continuing to rank, although placement below 26 is somewhat jumbled and should not indicate strong preference.

I seem to have hit some sort of a software error in the system that is not allowing me to place more entries in the ranking box. The top 26 are in the correct order. Does anyone know about this problem? I will go search the support forum.

Founderwise, to solve this problem, you have to free some and move some of the ranked entries to the " not interested " to move some back in to be ranked.

There is a limit, but not sure how much that limit / cap is to entries that could be ranked.

Thanks,
Kareem

Thank you all for the creativity and work in creating these designs. I will be selecting the final winner within 24 hours. This was a much more intense (and rewarding) process than I had imagined. I appreciate all of your efforts!

Thank you everyone for a great experience. There is a lot of creativity here, which I plan to use again!