Thanks for the submission and comment. Here are my thoughts:
Wordmark: #15, #16, #17, #18 all are similar except for color, so comments apply to all. I like the weight of the font and both color treatments. I am not sure if I have a favorite of the colors yet (light or dark) so please don’t lose either one. I would like there to be a greater distinction between “Founder” and “Wise”. The font seems a little “futuristic” to me – sorry I can’t be more specific.
Letterform: #15, #16, #17, #18 I like the concept. I prefer the blue border to the gray border. I don’t care for the horizontal wave line across the middle.
In general, I prefer the horizontal layouts, as opposed to the stacked layouts.
Wordmark #21: I like the weight of the font. I like the visual distinction between "Founder" and "Wise". This font makes me think “stable” and “solid”, which is not bad. What font would say more “trend setting expert” or “dynamic entrepreneur”?
Letterform #21: While this looks good, I prefer the simpler letterforms of your entries #15, #16, #17, and #18.
Thanks for all of the new ideas. Even though I like your earlier #74 and new #76 better, the others help me be sure of my choices.
You are definitely creative!
Could I see three new versions please?
I would like to see #74 with the font slightly thicker (more like the thickness of #76), and the spacing between “Founder” and “wise” reduced (again like in #76)
I would also like to see #76 with the letterform from #74
Finally I would like to see #76 with the “Wise” in the blue color like #75 and with the letterform from #74
The letterform from your #74 is my favorite of all of your letterforms.
My favorite is #185. Could I see one revision of it please?
Start with #185, change the color of “Wise” and the outer band of the letterform to match the color of “Wise” in #192. Then give the letters of “FounderWise” the same raised effect as in #192 (but without the reflection below).