Wordmark: #13 & #14 appear to be the same wordmark to me, so the comments apply to both. I like the weight of the font. I would prefer a distinction between “Founder” and “Wise”, whether it is color or capitalization, or whatever. I am not sure of the font style, though I think I would like it better with the distinction mentioned above. I find the color gradation interesting.
Letterform: #13 & #14 appear to be the same letterform to me, so the comments apply to both. I like how the white border adds to the 3d appearance of the letterform, but I feel it gets lost. Can the 3d feeling be accomplished without it? What if the “f” and “w” were separated and the “f’ moved slightly up vertically and the “w” moved slightly down to create more of a distinction between the two, similar to what I am asking for from the wordmark?
My favorite of yours is #582, let’s iterate on that one going forward.
Wordmark: I like the changes. Could I please see the following variations: one where the “F” and “W” are a bit taller than they are now? One where there is no white border around the letters (keep the shadow effect)? Also, could you try experimenting with a more 3D look for the letters?
Letterform: I like the circle on #58 best of all yours. Two possible suggestions: 1) the “F” matches the font in the wordmark, could you try with the “W” matching the font style also (not as italic as it looks now); and 2) could you try making the top of the rightmost stroke of the “W” into an arrow indicating growth?
My favorite design of yours is a combination of #168, #165, and #58
I would like to see one final (or close to final) version that has the following combined elements please:
Start with #168, make the shading of the letters darker on top and lighter on the bottom, like #58, and remove the 3d effect, it does not look as good as I thought it would. Make the motto all lower case. Please use the letterform from #165 and remove the reflection. Also, replace the star with an arrowhead pointing up and to the right. (I can visualize this by imagining the points of the star that are pointing toward 3 o’clock and 10 o’clock are removed).
a) the letters in "FounderWise" are darker on top and lighter on the bottom similar to the letterform. b) the slogan is all in lowercase, italicized and right justified. c) the rightmost stroke of the "W" on the letterform should be pointing up along the same path as the stroke (towatd the 1 o;clock position. d) put an arrowhead on the top of that stroke on the letterform.