Website consulting and development with an emphasis placed on writing and content organization.
Industry
Technology
Top Three Things to Communicate
#1 - Communication through words and textual design
#2 - Usability
#3 - Personal, friendliness, warmth.
Our Target Audience:
Anyone interested in a new or re-designed website. Also, anyone that would like a review of their existing website content and architecture. Someone who understands the importance of content in their design. We deal with local business in the Seattle area. The name first and union comes from a downtown street where one of the partners lives.
Color Preferences
White, blue, grey and a touch of a color that can also add some warmth.
Our Ideas and Additional Information:
PLEASE READ>
Yes, we are working on a new website at
fnu.serveronline.net. A new template logo was uploaded to the server. The first connects to "content", the and connects to "useful websites" and the union ties them together.
the "first" can stand for "first content" or "first context" or "first meaning" or "starting with..." so the first and the way it relates to the tagline of "meaningful content, useful websites" is important.
Themes
Colorful
Subtle
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
#1 Text is not strong enough and the ampersand is too feminine. Need to bring out the strength o the text more. We also have an amersand on the website at fnu.serveronline.net and the logo would clash with this. I think no ampersands, unless it was very strong. We could change the ampersand on our site to an and.
#2 Text is stronger and colors are not bad, but not quite right yet. (Please check out fnu.serveronline.net.) The tagline is more prominent and offset which is nice. The way the First stands out and moves the eye to the tagline is good. The icon dominates the text and may be too much.Think writing, content + web.
#3 Font should be more modern, emphasizing the First is important. If an ampersand is used it must be very strong and fully integrated into the logo. The tagline is clear, so that is good. The icon is not too large or overwhelming, but it needs to have some meaning. The icon in #2 relates to the @ symbol which points to the web, so that is a little closer. This one looks closer to a bank, which is a danger with our name, another reason to emphasize the "First". Think text and creating meaning out of text.
#4 Way to dominate a focus on the ampersand and separation of company and tagline is too much. Not enough focus on the textual, the center icon dominates.
Iris, Honda, Miramax are interesting here and somehow the text is cohesive and unified in all the logos. None of the ones here relate to content, but each brings the flavor and sense of what the company does.
http://web2list.com/logos/ Here Pageflakes, Bloglines, Word Press, Flickr, but not ruling out the others. These are modern, not overpowering or over the top web 2.0 (which is fading), but also point to what the company does.
We emphasize content, and content designed for the web, and content that has meaning, then we integrate that content into the websites that we build. Meaning is key, so the logo must be meaningul.
#5 The colors and ampersand are interesting and the tagline is clear. The ampersand may still battle with our website at fnu.serveronline.net.
The icon is too dominating and doesn't connect to the meaning of the tagline. The text treatment is also interesting, but does not tie into the meaning either.
For example take a look at http://gizmodo.com/ . see how the logo text reminds one of a robot or gadget and how the tagline nestles in. Connect the form to the meaning, in this case the meaing is "first, content..."
"eg: word press, flickr, bloglines pageflakes, you'rs is a more abstract name and personally I think you don't get what you do from your name until you read the tagline..."
Thaks, that's a good point and why the tagline is part of the logo. Some of the other logos on the list like "Meebo", "Kiko" "30" or "box" don't make it clear about what they do.
The reason I like #1 is because it emphasizes "First" and moves down to the tagline. letting the "and Union" trail off and become more quiet. Using "and" instead of "&" also helps the First become emphasized and not counterbalanced with the "Union"
I'm leaving the entries up to show the "best so far", however, please note that the direction hasn't been found yet.
Please check out fnu.serveronline.net or the https://logotournament.com/contests/contextual tournamnet. Think meaning in terms of "content". The selected font modern,but relating to content, the logo or icon conveying a meaning or feeling of content or interrelation ship between content and the web.
more thoughts on the current logo at fnu.serveronline.net
Consider using this as a starting point, working with kerning, adding an abstract icon that speaks to content, context meaning, a font that sings a bit as in the context contest.
What drew me about this first is the font, it has an elegance, especially the FIRST.
The line is nice because it moves the eye, but it may be too strong a cut, like a divider.
The line takes ones eye to the tagline, but the tagline may be too hard to read from there. I put this at 1 because I like the FEELING of it, but the concept isn't quite there yet.
#53 and #66 leaving up because they are exploring the centered icon on top. There is perhaps too much emphasis here on the "First" in the icon, looking for something that emphasizes content.
We are having in internal discussion and trying to pick a clear logo direction at this stage. I will add further comments tomorrow (one of our members is in a different time zone)
THANKS for all the revisions and help clarifying our logo.
We thought at this point we needed to pick a clear direction and we have as you can see by the remaining entries.
We want: text to create the shape of the logo text to stack tagline to stack and be equal a thin border around the logo as a container
take the clarity and definition of #111 up a notch play with colors that might match the website (firstandunion.com) open to other ideas within this specific concept
Notes from an interested observer... You may be over-directing the process. Let the designers explore more for you. Otherwise I fear you'll end up with a police-sketch equivalent of a logo. Just my 2ยข worth. Nothing but good intentions. :-)
