First and UnionLogo Design Contest

#2 Text is not strong enough and the ampersand is too feminine. Need to bring out the strength o the text more. We also have an amersand on the website at fnu.serveronline.net and the logo would clash with this. I think no ampersands, unless it was very strong. We could change the ampersand on our site to an and.
(sorry, i posted this to the main comments area, will post here now)

And I pasted the wrong comment in: this was your comment, ignore comment above.

#2 Text is stronger and colors are not bad, but not quite right yet. (Please check out fnu.serveronline.net.) The tagline is more prominent and offset which is nice. The way the First stands out and moves the eye to the tagline is good. The icon dominates the text and may be too much.Think writing, content + web.

Can you try this with some different fonts, font sizes and kerning? Could you play with similar icons; this one looks kind of like the @ sign and kind of like handwriting which is great, can some varations of this be explored? Can the tagline be a bit stronger? Not sure if this feedback is helpful, but please ask questions if you need more info.

I looked at your other logos and like how you've played with the text on a number of them: the M in matchmaker, Milk Media and 1UP games are interesting, too because you are exploring the text, I'm not sure what makes text more like TEXT or more like CONTENT, where as 1UP definitely looks more like a game, so that same approach for text.

#16 like that you are starting to play with the text
please check: https://logotournament.com/contests/contextual
the 1 here, plays with text and meaning.

check out fnu.serveronline.net
the logo may need to be centered

#13 good exploration of text again

Can the symbol be connected to meaning as on the contextual contest, maybe union of " content and usability" which are both in tagline.

keep exploring please

Colors here might be closer to the site, so I put this one back in.

Thank you for your entry.

#37 is better because it is centered and the icon is polished up.

The icon is somewhat like an @ symbol, but the connection to "content and meaning" is not strong enough at this point.

#37

what happens if you take the container off of the @ symbol and leave it naked? Then use a more traditional font and adjust the kerning so " meaningful content | useful websites " is smack in the middle of the "and" so the "and" ties them together? This lightens the symbol and attempts to tie the tagline to the name.

I know these are explicit instructions, so please make adjustments if they don't work. I'm trying to get the font to be more ordinary and tie the name to the tagline without getting too tricky.

On the contextual tournament I like the abstract icon and how it is open, somehow it implies context, what icon implies meaning?

[first] and union

>> first and union

> first andunion

(first and union

http://dictionary.reference.com/

simple icon on the above site.....

I continue to seek! ;)

Me, too, thank you.

#37, #56, #62 The symbol looks lighter without the enclosure. It resides somewhere between abstract and meaningful, could it tilt further in one direction or the other? Is there a symbol that points to content

Out of these 3, #62 is strong and has a little sense of a newspaper headline like "the guardian", maybe drop the symbol here and focus on the text. Look at modern bold uses of type to continue this exploration. Keep the font sizes consistent, and maybe play with color variations between the words.

Thanks, Lilly, I'll give more feedback on #92 later. I took out the variations for simplicity, if we go with this or a variation of this concept we can pull them back in.

Thank you.

#99 and variations of...

We almost kept this one in, but just felt it was too wide, can you work with a version of this that is taller than wide? Please feel free to experiment some now that we have found an approach.

The approach to me is readability of the text down, line by line and the tagline as the end of a sentence.