What We Do
Contextual provides open source Content Management Systems solutions to help its clients non-technical business partners add, edit, and manage their web site content without programming expertise.
Top Three Things to Communicate
#1 - We provide smart, unique solutions that are well thought-out
#2 - We are a prefessional open source software company
#3 - We work with clients large and small, in various industries
Our Target Audience:
Managers of companies in various industries - typically either managers of IT, Marketing, or the presidents of smaller organizations - who are evaluating different vendors to assist with the implementation of Content Management Systems.
The bright/hot purplish-red that you see on: www.marklogic.com and www.litle.com, probably along with white and black and/or charcoal or silver. It'll be used on web/print pages with either a charcoal or tan accent colors.
Our Ideas and Additional Information:
I don't like extremely thin, wispy fonts seen in some web 2.0 logos. I'd rather have something more on the chunky side. I might want 'CONTEXTUAL' in all caps, such as done for these logos: www.oracle.com and www.organic.com.