Do It Marketing Logo Design Contest

Do It Marketing has selected their winning logo design.

For $350 they received 313 designs from 39 different designers from around the world.
Contest
Logo Design Brief Hide
davidnewman
United States

Slogan

Design - Organize - Implement - Track

What We Do

David Newman and his team work with you at every step of the Strategic Marketing Process to help you attract, engage, and win more customers.

Industry

Consulting

Top Three Things to Communicate

#1 - Professional
#2 - Reliable
#3 - Fun

Our Target Audience:

1. NAME: Do It! Marketing

2. INFO: Main business has been around since 2001, but this is a new twist on the business model and thus the rebranding. The NEW business is a soup-to-nuts "on-demand" marketing services firm that does everything from marketing strategy to complete implementation/outsourcing.

The name not only means "we get it done" but it's also an acronym for the 4 phases of our marketing process, namely:
Design - Organize - Implement - Track (DOIT)

3. Target market: Small-medium sized businesses (everything from a successful "single shingle/solopreneur" up to a $20 million revenue, 50-person firm)

4. In 3 or 4 words how would you describe your company:
Entrepreneurial, reliable, professional, fun

5. Color preferences - I'm a huge fan of black, red and white - as you can see from my current site, http://www.unconsulting.com.

Profile of my average customer (age, gender, income etc.)
Age = Usually 40's or 50's
Position = CEO of 15-20 person company or solo business owner
Gender = 70% male, 30% female
Income = Anywhere from $60-150,000+

Desired Style notes:
Modern and approachable/warm... NOT cold/futuristic and not cartoony

Color Preferences

black, red grey and white - as you can see from my current site, http://www.unconsulting.com.

The red I'm partial to is R-209, G-0, B-0.

Our Ideas and Additional Information:

I'd like to make a seamless transition from my old company name/identity - on view at http://www.unconsulting.com to the new name/identity Do It Marketing via a congruent color and font theme - so it needs to be black, red, white, and/or gray. STRONG font preference for the logotype/wordmark is FUTURA (mix of bold and regular weight). I like round emblem style picture marks reminiscent of European road signs or ultra-clean modern airport signage.

Themes

Masculine
Simple
Modern
Refined
Secure
Gray
Subtle
Necessity

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

davidnewman
United States
Solid start - excellent! Like the idea of a visual element between the words DOIT and MARKETING. Could be the picture mark itself or simply a vertical bar or other element.

Like the exclamation point as a possible visual, although certainly not married to it and VERY open to other ideas.
12 years ago
davidnewman
United States
Friends,

Great ideas so far - I like the treatments with arrows and exclamation points. #1 #2 #12

Let's see if we can get more creative and rather than put the circle logo as the "O" in DOIT... see if we can get some concepts with the arrow pointing UP in the position of the "I" in DOIT #21

Also, what other visuals other than an exclamation point (good) #1 and light bulb (not so good) #16 and man going up stairs (which doesn't work for me at all) #5 would indicate strength, business growth, and hands-on implementation to "get things done"?

#5 General comment for all - I do not like italics in this logotype

All variations in the words DO IT MARKETING should be done either with font WEIGHT or color variation.

And the words DO IT should not be so heavy that they lose connection visually with the word Marketing. Examples of TOO heavy font on DO IT are #13 #14 #15 #16

#12 So far, I like the idea of the word "Marketing" in gray - but not too light so that it fades away in focus.

Thanks, everyone - and eager to see more and different ideas from each of you!
12 years ago
davidnewman
United States
Oops - sorry about the last message - let me try to reference each design on a separate line:

#1, #2, I like the exclamation points

12 years ago
davidnewman
United States
#21, Let's see if we can get more creative and rather than put the circle logo as the "O" in DOIT... see if we can get several concepts with the arrow pointing UP and placed in the position of the "I" in DOIT
12 years ago
davidnewman
United States
#11 I don't think lower case letter will work for this logotype.
12 years ago
davidnewman
United States
#21, #11, #16, The words DO IT should not be so heavy that they lose connection visually with the word Marketing.
12 years ago
davidnewman
United States
Design team:

Thanks for contributing your ideas. We have some great things developing here...

Try some variations where the word DO is stacked on top of the word IT and put the word MARKETING to the right. Inspiration might be the Love statue here:

http://www.gophila.com/assets/dmt/images/28.LoveStatue2007-2-G.jpg

Eager to see more from each of you!

-- David
12 years ago
davidnewman
United States
Folks,

Using Ultra-heavy font weights starts to make the words DO and IT too fat and cartoony. They lose some of the authority and approachability of the Futura font.

Let's limit the fonts to heavy - medium - and light. Thanks!!
12 years ago
davidnewman
United States
Great new ideas coming in... Here's more stylistic guidance for everyone:
===
Brand inspiration: BMW, Volkswagen (especially their print ads!)

Logo look/feel: Clean, symmetrical, well-built, balanced
===

Keep 'em coming - and new ideas are always welcome into the mix as well.

-- David
12 years ago
davidnewman
United States
Design team,

Things have been shaping up with some really strong ideas from all of you.

I've tried to stay on top of the rankings and communicate with each of you - if you haven't heard from me individually, it's simply because I'm still percolating on your ideas OR appreciate your efforts and am going in a different direction so as not to waste your time and talent if our tastes don't sync up!

#84 is a small creative departure from the brief - using the simple square rather than a round/circle logo. What other simple, strong ideas might other designers have that symbolize reliable, powerful, and FUN marketing?

#34 is also a top contender - someone said to me that NOT emphasizing the word "marketing" in the logotype is a good idea - he said making the word "marketing" prominent reminded him of a PowerPoint slide with too many words on it! Interesting viewpoint. Might other designers have different ideas that focus on DO IT, de-emphasize "marketing" (such as smaller size or using gray) and using a bold, attention-grabbing picture mark that ties it all together?

#35 and #109 are mixing things up in a contrarian, surprising, and playful manner. What else could a bright designer do to have a bit more fun with this logo... without going over the top and losing credibility with a business/CEO audience? [After all, CEOs do like to smile - they just don't want to hire a "circus act" to entrust with their business growth intiiatives!]

Thank you all for your wonderful work and commitment!

-- David
12 years ago
davidnewman
United States
Design team,

For those folks who are playing with emphasis (color, weight, font) on the DO IT - I greatly prefer designs where the visual emphasis is on "DO" rather than "IT" -- Emphasizing "IT" makes the whole logo feel about I.T. or information technology, which is the wrong first impression.

Thanks!!
12 years ago
ellbo
United Kingdom
For me it's #228 and #227 - Big, bold, unique and modern. The rest are all very similar and hard to differentiate from each other, nothing else jumps out like the name suggests.
12 years ago
abuks
Indonesia
greeting folks...
yesterday when i enter my first submission to this contest hoping ch would like to pick my entry... but what i've got... the massage from CH and he said.. "Thanks for joining my contest.
Unfortunately, the generic "swish" does not work for me.
I don't want to waste your time and talent - I'm very close to choosing a winner based on existing submissions.
Appreciate your contribution,
David "...
i'm glad to hear that.. why... couse that the way All Ch Should be... it mean he appreciate the designer who have joining before closing times..

salute for CH...
and good luck For all desigers...
Cheers folk...
12 years ago
davidnewman
United States
Where I come from, ya treat designers like the gold that they are... and you guys all ROCK!!!

Such strong submissions - creative, energetic, and wonderful designs. I've had some healthy pushback from designers and good dialogue that prompted new thinking on my part - and that is SURELY a key indicator of any good designer's effectiveness as a marketing collaborator.

Thank you all - please know that your dedication is amazing *and* appreciated!!

-- David
12 years ago
Pax
United States
Okay, so the preferred red we should all be using is R-209, G-0, B-0.
Correct?
12 years ago
davidnewman
United States
Yup - the particular red is a final detail. I've updated the brief accordingly.

FYI: No designs were chosen *nor* discarded based on specific color variation at the digital level.

-- David
12 years ago
chris1970
United States
Yes, I'd like to echo the sentiment....CH, thank you. You are doing a great job, your enthusiasm makes this so much more fun and enjoyable...and exciting.
12 years ago
davidnewman
United States
Design team,

Thank you for your terrific efforts - YOU make LogoTournament worthwhile!

-- David
12 years ago
cogarzzz
Indonesia
i agreed with u abuks..
hey we're frome a same country..:)
MERDEKA BRO! wkwkwk
12 years ago
chris1970
United States
David,
Thanks for the rank and for the feedback, etc. We wish all contests could be like this one.
12 years ago
intrepidguppy
Canada
Good one charcoal!
12 years ago