Do It MarketingLogo Design Contest

Solid start - excellent! Like the idea of a visual element between the words DOIT and MARKETING. Could be the picture mark itself or simply a vertical bar or other element.

Like the exclamation point as a possible visual, although certainly not married to it and VERY open to other ideas.

Friends,

Great ideas so far - I like the treatments with arrows and exclamation points. #1 #2 #12

Let's see if we can get more creative and rather than put the circle logo as the "O" in DOIT... see if we can get some concepts with the arrow pointing UP in the position of the "I" in DOIT #21

Also, what other visuals other than an exclamation point (good) #1 and light bulb (not so good) #16 and man going up stairs (which doesn't work for me at all) #5 would indicate strength, business growth, and hands-on implementation to "get things done"?

#5 General comment for all - I do not like italics in this logotype

All variations in the words DO IT MARKETING should be done either with font WEIGHT or color variation.

And the words DO IT should not be so heavy that they lose connection visually with the word Marketing. Examples of TOO heavy font on DO IT are #13 #14 #15 #16

#12 So far, I like the idea of the word "Marketing" in gray - but not too light so that it fades away in focus.

Thanks, everyone - and eager to see more and different ideas from each of you!

Oops - sorry about the last message - let me try to reference each design on a separate line:

#1, #2, I like the exclamation points

#21, Let's see if we can get more creative and rather than put the circle logo as the "O" in DOIT... see if we can get several concepts with the arrow pointing UP and placed in the position of the "I" in DOIT

#11 I don't think lower case letter will work for this logotype.

#21, #11, #16, The words DO IT should not be so heavy that they lose connection visually with the word Marketing.

Design team:

Thanks for contributing your ideas. We have some great things developing here...

Try some variations where the word DO is stacked on top of the word IT and put the word MARKETING to the right. Inspiration might be the Love statue here:

http://www.gophila.com/assets/dmt/images/28.LoveStatue2007-2-G.jpg

Eager to see more from each of you!

-- David

Folks,

Using Ultra-heavy font weights starts to make the words DO and IT too fat and cartoony. They lose some of the authority and approachability of the Futura font.

Let's limit the fonts to heavy - medium - and light. Thanks!!

Great new ideas coming in... Here's more stylistic guidance for everyone:
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Brand inspiration: BMW, Volkswagen (especially their print ads!)

Logo look/feel: Clean, symmetrical, well-built, balanced
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Keep 'em coming - and new ideas are always welcome into the mix as well.

-- David

Design team,

Things have been shaping up with some really strong ideas from all of you.

I've tried to stay on top of the rankings and communicate with each of you - if you haven't heard from me individually, it's simply because I'm still percolating on your ideas OR appreciate your efforts and am going in a different direction so as not to waste your time and talent if our tastes don't sync up!

#84 is a small creative departure from the brief - using the simple square rather than a round/circle logo. What other simple, strong ideas might other designers have that symbolize reliable, powerful, and FUN marketing?

#34 is also a top contender - someone said to me that NOT emphasizing the word "marketing" in the logotype is a good idea - he said making the word "marketing" prominent reminded him of a PowerPoint slide with too many words on it! Interesting viewpoint. Might other designers have different ideas that focus on DO IT, de-emphasize "marketing" (such as smaller size or using gray) and using a bold, attention-grabbing picture mark that ties it all together?

#35 and #109 are mixing things up in a contrarian, surprising, and playful manner. What else could a bright designer do to have a bit more fun with this logo... without going over the top and losing credibility with a business/CEO audience? [After all, CEOs do like to smile - they just don't want to hire a "circus act" to entrust with their business growth intiiatives!]

Thank you all for your wonderful work and commitment!

-- David

Design team,

For those folks who are playing with emphasis (color, weight, font) on the DO IT - I greatly prefer designs where the visual emphasis is on "DO" rather than "IT" -- Emphasizing "IT" makes the whole logo feel about I.T. or information technology, which is the wrong first impression.

Thanks!!

For me it's #228 and #227 - Big, bold, unique and modern. The rest are all very similar and hard to differentiate from each other, nothing else jumps out like the name suggests.

greeting folks...
yesterday when i enter my first submission to this contest hoping ch would like to pick my entry... but what i've got... the massage from CH and he said.. "Thanks for joining my contest.
Unfortunately, the generic "swish" does not work for me.
I don't want to waste your time and talent - I'm very close to choosing a winner based on existing submissions.
Appreciate your contribution,
David "...
i'm glad to hear that.. why... couse that the way All Ch Should be... it mean he appreciate the designer who have joining before closing times..

salute for CH...
and good luck For all desigers...
Cheers folk...

Where I come from, ya treat designers like the gold that they are... and you guys all ROCK!!!

Such strong submissions - creative, energetic, and wonderful designs. I've had some healthy pushback from designers and good dialogue that prompted new thinking on my part - and that is SURELY a key indicator of any good designer's effectiveness as a marketing collaborator.

Thank you all - please know that your dedication is amazing *and* appreciated!!

-- David

Okay, so the preferred red we should all be using is R-209, G-0, B-0.
Correct?

Yup - the particular red is a final detail. I've updated the brief accordingly.

FYI: No designs were chosen *nor* discarded based on specific color variation at the digital level.

-- David

Yes, I'd like to echo the sentiment....CH, thank you. You are doing a great job, your enthusiasm makes this so much more fun and enjoyable...and exciting.

Design team,

Thank you for your terrific efforts - YOU make LogoTournament worthwhile!

-- David

i agreed with u abuks..
hey we're frome a same country..:)
MERDEKA BRO! wkwkwk

David,
Thanks for the rank and for the feedback, etc. We wish all contests could be like this one.

Good one charcoal!