#66, I really don't like the generic "orbit" style graphic. Also, I don't think lower case letters work for this logo.
My main concern is people seeing the new logo and understanding that it connects to the old - perhaps a good test would be to put both the old unconsulting logo next to your new ideas and see if they are congruent. I could see literally doing this on some of my sales collateral - where the upper left of a document has the old unconsulting.com logo and the upper right has the new logo.
As I start the transition to the new brand, Do It Marketing might initially launch as a service offering of unconsulting. So both logos need to look like they "fit"
I understand that this kind of rebranding effort is among the hardest for designers because you may feel you have one hand tied behind your back - but within defined limits, there is immense creative freedom!!
Hmm.. so you want all CAPS letters? In my opinion the colors and font are enough from the old logo but here you are the boss. Will try some more and post it soon.
I reviewed your portfolio and found some great inspirations for THIS design in your previous work.
Please think about these designs you've created: === North Industries (1st place) All Clear Rescue (4th place) Innovation Management Institute (3rd place) ===
Could we integrate some of those ideas / styles into this logo?
Thx for feedback it realy helps. If you like some of my work that hasnt won the contest you can have it in original or modified version. I'll post some more soon.