Do It MarketingLogo Design Contest

#1 I like the direction we're starting with, iambubby... Please show me what the word marketing would look like in gray. Also, what if we used three different font weights in the logotype - heaviest on the word DO, medium on the word IT, and the lightest font weight on the word MARKETING.

Love the exclamation point as a design element - not married to it, but it's one that works.

Also like the notion of some visual element separating DOIT from MARKETING - could be the main picture mark or could be something else such as a vertical bar, etc.

Would love to see a variation of #1 with the word DO in red, the word IT in black, and the word MARKETING in gray - also with the font variation DO in Futura Heavy, IT in Futura, and MARKETING in Futura Light.

Another idea might be the same treatment as described above using the tagline version, #2, with either red bullets or red vertical bars between the 4 words.

Thanks - you are ROCKIN' this thing!!!

-- David

#16, #14, I'm not loving the light bulb for some reason - I guess creativity/ideas IS a big part of what we do, but it's *not* what clients are BUYING. Does that make sense?

Bubby,

New idea for you... Try some variations where the word DO is stacked on top of the word IT and put the word MARKETING to the right. Inspiration might be the Love statue here:

http://www.gophila.com/assets/dmt/images/28.LoveStatue2007-2-G.jpg

Thx!

Design team,

For the vertical versions that look like....
DO
IT

Please make the DO and the IT letters of the same vertical size.

Also, using Ultra-heavy font weights starts to make the words DO and IT too fat/cartoony. They lose some of the authority and approachability of the Futura font. Thanks!!

Trying to figure another solution for vertical application...
DO and IT don't work well stacked when they're the same vertical size.
Stay tuned. (It would be easier if Futura was a monospaced font. :-)
-Geoff

Yes - I totally agree. DO and IT are a challenge to stack.

What if we put them into rounded boxes or a 2x2 boxed grid? Something like...
______
| D | O |
| I | T |

Just a crazy idea.... Thanks for plugging away on this one, Geoff!!

-- David

#34, there's something here... just not sure what it is.

What if we thought in terms of a visual square and see if we can pack the logotype into a square symmetrical shape? And then perhaps stack the words DESIGN, ORGANIZE, IMPLEMENT, TRACK vertically to the right? Hmmmm... this would either be brilliant or a total mess... Just trying to roll with this one.

Are you cool with manipulating the font -- manually expanding, compressing, etc? Or do you want to maintain the integrity of the font?

Geoff,

I'm open to seeing what you have in mind with manually expanding, compressing, or otherwise manipulating the font. At least on the DO IT - perhaps not so much on the word Marketing.

I'm really open to anything - my main concern is people seeing the new logo and understanding that it connects to the old - perhaps a good test would be to put both the old unconsulting logo next to your new ideas and see if they are congruent. I could see literally doing this on some of my sales collateral - where the upper left of a document has the old unconsulting.com logo and the upper right has the new logo.

As I start the transition to the new brand, Do It Marketing might initially become a service offering of unconsulting. So both logos need to look like they "fit"

I understand that this kind of rebranding effort is among the hardest for designers because you may feel you have one hand tied behind your back - but within defined limits, there is immense creative freedom!!

-- David

Geoff,

New inspiration - have a look at the Turn Here logo:
http://www.turnhere.com/

Could we try some things along these lines? It's obviously a departure from the brief, but it might just work with the right colors and layout. Your thoughts?

-- D.

Geoff,

Wow - you are a logo machine!!! Thanks very much for "trying on" this new direction with me.

#161, #164, #165, #166, #153 -- from this batch, I'm not feeling anything special - are you?

#152, #155, #150 -- from here, the only one that works for me is #150 but even so, I might have led us down a wild goose chase.

Hmmmm... shiny objects, easily distracted client, very patient designer... is this ringing a bell? :o)

Let me percolate on #79 and #34 - those are getting some major traction in my mind as the right fit.

Thank you, thank you, and THANK YOU!!!!!!!

-- David

#169
#170
#171
#172

Icons to consider to round out the package once you take it to book or seminar level, etc.

Geoff,

Love the idea of your sub-icons... Ducks = awesome!!

We're getting very close on #79 and #34 - here's what I'd like to do to finalize these:

1. Using the exact same font weights as #79, let's put the heavier exclamation point from #34 into #79

2. Given the height and width dimensions of #79, take a look at the beta/unfinished website where all this will live: http://unconsulting1.web4.hubspot.com/

With your designer's eye towards fitting the web version of the logo in the upper left of the site... do you think this will work as is - or would you rearrange the layout slightly to a more horizontal orientation (at least for use on the web if not in print?) The current unconsulting logo dimensions on that website are 503px × 77px if that helps.

Thanks for all your hard and persistent work on my project. As a marketing guy, I always have a need for great designers to work on behalf of clients... and YOU rock!!!

-- David

#198
#199
#200

horizontal orientation for web-friendly usage :-)

Geoff,

This is terrific - but am I crazy? I see #198 and #199 as the same, no??

In #199 -- the word marketing is about half the height of the words DO IT.
In #198 -- it's about 1/3 as tall.
Subtle, but definitely different.
:-)

#236 is a refinement of #34 -- used black triangles instead of red circles to separate the steps, converted the red to the proper RGB mix, spaced MARKETIING out a bit.

#243 is #197 with the above mentioned changes, too.
Thanks!