South Side of the Kingdom
Lifestyle brand - lifestyle topics from a Christian worldview with a funny, "middle-aged Christian woman edgy" angle. We're the opposite of Mennonite. And, we're hilarious, girlie, tough, and we try to be pretty (or at least we like pretty things). We're leather and lace and red nail polish and also mascara is very important.
The essential goal is to talk about the world from a Christian perspective without the saccharine, sugar-coated platitudes that infect so many Christian brands. Those are nauseating; we are not.
Target audience: Women between ages of 30-50, probably American, who sometimes feel overwhelmed & harassed by the details of life. They, like us, want to be develop a solid spiritual core & be good disciples of Christ, but they get in their own way. This is a taboo topic, often left unspoken, and we're going to broadcast in front of that exact dumpster fire.