South Side of the KingdomLogo Design Contest

Logo Design Contest
Contests / South Side of the Kingdom

South Side of the Kingdom has selected their winning logo design.

For $275 they received 63 designs from 7 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Lifestyle brand - lifestyle topics from a Christian worldview with a funny, "middle-aged Christian woman edgy" angle. We're the opposite of Mennonite. And, we're hilarious, girlie, tough, and we try to be pretty (or at least we like pretty things). We're leather and lace and red nail polish and also mascara is very important.

The essential goal is to talk about the world from a Christian perspective without the saccharine, sugar-coated platitudes that infect so many Christian brands. Those are nauseating; we are not.

Target audience: Women between ages of 30-50, probably American, who sometimes feel overwhelmed & harassed by the details of life. They, like us, want to be develop a solid spiritual core & be good disciples of Christ, but they get in their own way. This is a taboo topic, often left unspoken, and we're going to broadcast in front of that exact dumpster fire.
Industry
Entertainment
Color Preferences
Feminine colors & muted midtones - Teal, grey, peach-pink.

Sparkly, metallic - gold/silver/platinum/copper

We want to avoid yellow, corporate blue, hunter green, primary colors. NO HOT PINK.
Our Ideas & Additional Information
We are using a raccoon and anopossum as mascots. The raccoon needs a strand of pearls and should be clutching them (we're poking fun at pearl clutching types in our podcast) and a opossum with a crown of flowers.

Please look to the style inspiration logos for font styles we have in mind.
Themes
Feminine
Adventure
Colorful
Luxury
Modern
Raw
Style Inspiration

Entries

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Discussion

 
Client
The style inspiration logos we chose are definitely more the direction we want to go.

The brand is a little messy - it is not buttoned up, perfect, and purely feminine. Although s crown would work, if you look at the brief, we mention a dumpster fire. What we're going for is totally different from the entries so far.
4 years ago
 
Client
A note on fonts: If you look at the inspo logos, those were chosen in great part because of the font choices. We don't want fancy scripts.
4 years ago
 
Client
Some of the entries so far could be for a child's clothing line. We want to go in the opposite direction of that.
4 years ago
 
Client
You guys can see that we edited the brief. We've homed in on a stylistic concept we like involving a raccoon and opossum. Sorry for the confusion. Thanks!
4 years ago
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