South Side of the Kingdom Logo Design Contest

South Side of the Kingdom has selected their winning logo design.

For $275 they received 63 designs from 7 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
karisue
United States

What We Do

Lifestyle brand - lifestyle topics from a Christian worldview with a funny, "middle-aged Christian woman edgy" angle. We're the opposite of Mennonite. And, we're hilarious, girlie, tough, and we try to be pretty (or at least we like pretty things). We're leather and lace and red nail polish and also mascara is very important.

The essential goal is to talk about the world from a Christian perspective without the saccharine, sugar-coated platitudes that infect so many Christian brands. Those are nauseating; we are not.

Target audience: Women between ages of 30-50, probably American, who sometimes feel overwhelmed & harassed by the details of life. They, like us, want to be develop a solid spiritual core & be good disciples of Christ, but they get in their own way. This is a taboo topic, often left unspoken, and we're going to broadcast in front of that exact dumpster fire.

Industry

Entertainment

Color Preferences

Feminine colors & muted midtones - Teal, grey, peach-pink.

Sparkly, metallic - gold/silver/platinum/copper

We want to avoid yellow, corporate blue, hunter green, primary colors. NO HOT PINK.

Our Ideas and Additional Information:

We are using a raccoon and anopossum as mascots. The raccoon needs a strand of pearls and should be clutching them (we're poking fun at pearl clutching types in our podcast) and a opossum with a crown of flowers.

Please look to the style inspiration logos for font styles we have in mind.

Themes

Feminine
Adventure
Colorful
Luxury
Modern
Raw

Style Inspiration

Entries
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Contest Entries

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Discussion

Discussion

karisue
United States
The style inspiration logos we chose are definitely more the direction we want to go.

The brand is a little messy - it is not buttoned up, perfect, and purely feminine. Although s crown would work, if you look at the brief, we mention a dumpster fire. What we're going for is totally different from the entries so far.
1 year ago
karisue
United States
A note on fonts: If you look at the inspo logos, those were chosen in great part because of the font choices. We don't want fancy scripts.
1 year ago
karisue
United States
Some of the entries so far could be for a child's clothing line. We want to go in the opposite direction of that.
1 year ago
karisue
United States
You guys can see that we edited the brief. We've homed in on a stylistic concept we like involving a raccoon and opossum. Sorry for the confusion. Thanks!
1 year ago