West Allis Smiles Dental Logo Design Contest

West Allis Smiles Dental has selected their winning logo design.

For $275 they received 478 designs from 41 different designers from around the world.
Contest
Logo Design Brief
IMNelson
United States

What We Do

We are a dental office serving an urban/suburban demographic of patients in the Milwaukee, Wisconsin, area. Most of our target audience are established older adults or younger families, some affluent and others relatively poor. Our patients represent every race and background, though they are predominantly white.

Industry

Dental

Color Preferences

We want to stay predominantly in the blue and grey/silver families, though we are open to using greens and potentially purples or oranges. Definitely NO reds.

Our Ideas and Additional Information:

We'd love to see any ideas you have for this dental office located just outside of our state's largest city. The only idea or concept we DO NOT want to see is individual tooth images (these are extremely overdone in our industry), though we would welcome the incorporation of smile shapes. Please make the words "West Allis Smiles" larger and more prominent than the word "Dental."

Themes

Simple
Colorful
Refined
Secure

Style Inspiration

Entries
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Contest Entries

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Discussion

Discussion

IMNelson
United States
I just wanted to thank all of you for the work you've put into this tournament. If you've withdrawn designs that are ranked currently, you have a shot at the top prize since our owner has not yet had the opportunity to weigh in on any of these. Thank you again for your work and your patience.
24 days ago
IMNelson
United States
I have heard feedback from the owner of this office, and he's concerned there is not, overall, enough variation in the designs. I know that the selection phase isn't the best time to ask this, but if I move you into the top position in the next day, I'd appreciate seeing some creative departures from the work you've already created. Particularly, the owner isn't thrilled with designs that simply have smile shapes next to or incorporated into the name of the office. We'd appreciate you trying to think outside the box a bit when creating variations on the ideas you've already presented. Some potential ideas to consider: West Allis is very manufacturing based, and it's home to the Wisconsin State Fair and the stadium where the Milwaukee Brewers play baseball. Thank you for all you work!
19 days ago
IMNelson
United States
At the suggestion of one of the designers, I have requested to move the contest back to the finalist phase in light of the newest suggestions from our owner. Thank you so much for all your submissions and your patience as we work through this process.
18 days ago