to all:
VitaSmoke is a very innovative product. If you want to look it up on the internet, watch for instance here:
http://www.bestecig.com/products.asp?bid=6It looks like a normal cigarette. But the functionality is completely different. Vitasmoke consists of a buil -in rechargeable mini power cell and an atomizer. At the back end of the Vitasmoke there is a depot filled with just a few drops of a special, flavoured liquid which can be refilled.
As soon as the user sucks on the Vitasmoke, the mechanism starts atomizing the liquid, heating it slightly and producing flavoured steam. This steam can be inhaled like the smoke of a cigarette, it tastes comparable and if the user wants it even contains nicotin.
It looks like smoke, but it is not. You can compare it most likely with the mechanism of fog machines.
So it is much healthier than normal smoking and you do not have all the negative effects of cigarettes, harming your health, the bad smell, tar, problems with your environment etc etc. Nonetheless you do not have to abstrain from "smoking".
So for the logo it is extremely important, that it looks positive, expresses health and cleanness and the benefits of this innovative product.
We will present vitasmoke in direct response television spots of 15 minutes, 10 minutes and some shorter ones. And we will offer the product on our website www.vitasmoke.de (to be built after being clear with the logo and the main colours).