Our Target Audience:
Our target group are smokers. We offer a much healthier alternative for them, an electric cigarette. This product is applicable for people who want to do something for their health or who want to quit smoking.
We adress people with drtv-spots on tv, primarily in the night.
The main audience (and thus target person) is mainly male (>60%), aged 30+, low up to average household income, quite simple, average jobs, the same with their education.
The brandname "vitasmoke" is derived from two separate words:
Vita stands for life, health.
Smoke is clear.
But please note: our product does not combust tobacco, it does not output smoke as you know it from cigarettes. Vitasmoke atomizes a liquid, heats it slightly and converts it just into harmless steam. The liquid is given aroma to (typically tobacco taste but also various other aroma) so that the steam has the well known flavour of conventional cigarettes.
VitaSmoke is a very innovative product. If you want to look it up on the internet, watch for instance here: http://www.bestecig.com/products.asp?bid=6
It looks like a normal cigarette. But the functionality is completely different. Vitasmoke consists of a buil -in rechargeable mini power cell and an atomizer. At the back end of the Vitasmoke there is a depot filled with just a few drops of a special, flavoured liquid which can be refilled.
As soon as the user sucks on the Vitasmoke, the mechanism starts atomizing the liquid, heating it slightly and producing flavoured steam. This steam can be inhaled like the smoke of a cigarette, it tastes comparable and if the user wants it even contains nicotin.
It looks like smoke, but it is not. You can compare it most likely with the mechanism of fog machines.
So it is much healthier than normal smoking and you do not have all the negative effects of cigarettes, harming your health, the bad smell, tar, problems with your environment etc etc. Nonetheless you do not have to abstrain from "smoking".
So for the logo it is extremely important, that it looks positive, expresses health and cleanness and the benefits of this innovative product.
We will present vitasmoke in direct response television spots of 15 minutes, 10 minutes and some shorter ones. And we will offer the product on our website www.vitasmoke.de (to be built after being clear with the logo and the main colours).