#7 I like the idea of using the letter "i" in form of a cigarette. That´s clear, but not too much.
I also would like you to pursue the idea of the smoke-visual on the cigarette; but please try something that is different to cigarette smoke, more like cloud or steam. Remember that we atomize a liquid. In an earlier trial we used a cloud of disappearing molecules.(H2O-molecules). That looked really nice, the molecules looked quite three-dimensional.
The Colours do not convince me so far. Vita should be in a really healthy, vital green. Not to bright, more like a juicy plant. Smoke could be middle grey, play around a little bit with the colours. examples: green: 46/3/100/2 grey: 59/50/49/18
Also the typo/font might be too futuristic for our target group.
Slightly cleaner looking font. "Smoke" graphic is meant to convey clear, clean mist or vapor rather than "smoke". Font color for slogan is meant to convey "green" aspect - no harmful carbon, etc.
Sorry, I posted two additional designs before reading your comments. I am not following your color spec numbers. Could you possibly give me html # values for the colors you are suggesting?
Just wanted to add a comment on the colors. As a smoker myself, I used teal in the "Vita" to avoid a green color, which suggests to me the God-awful tasting cabbage leaves type cigarettes of a few years ago. I also stayed away from greys because they suggested "ash" to me, something I assumed you wanted to avoid. Just personal opinions of a smoker.
#33: Hi Gary, colours look fine, also the cigarette is done well.
Still the font type is not convincing. Letters could be more vivid (lights and shadows), also bolder.
The claim will not work in Germany, we are not allowed to call it The healthy alternative. We could call it "The Alternative" instead or "The healthier Alternative".
In German language this would be translated as "Die Alternative" repectively "Die gesündere Alternative".
Also the cloud is not special enough, it needs to symbolize clearly something, e.g. like the heart.
And please split up the words "vita" and "smoke", not "vitas" and "moke".
Suggested change to slogan. Change to "smoke" graphic. My mistake on the words, sorry. I am giving you the "flat" design which can be reproduced in a number of different formats and media. I will add various shading suggestions if the design is chosen. Some logos look great with all the fancy raised lettering and so on, but do not reproduce well unless in a four-color format.
#54 .... this is far beyond what we are searching for, to be honest. It is not the number of proposals that convinces finally. If you look which proposals are ranked high, you could get an idea what we are really searching for