Superyachts Of The CaribbeanLogo Design Contest

Logo Design Contest
Contests / Superyachts Of The Caribbean

Superyachts Of The Caribbean has selected their winning logo design.

For $475 they received 310 designs from 31 different designers from around the world.

Logo Design Brief

Client
Netherlands Antilles
What We Do
Primarily it will be a channel on social media displaying and promoting large luxury yachts calling the Caribbean islands. I am working as a shipbroker since more than 20 years and want to use this for the support of the interaction with certain interests within the industry for large yachts, i.e. owners, brokers, builders, crews, marina operators but also enthusiasts or local governments. The industry in general is focused on A1 top level product to very demanding customers requiring extraordinary service. The logo will be used primarily in videos on social media, business cards, letter heads and at later stage on a stand alone website.
Industry
Internet
Color Preferences
Blue - representing the blue Caribbean Sea and the blue skies in that part of the world. The color blue is also traditionally used in the Navy. -> RAL 5002 / 5003

White - represents a clean color, the vast majority of super yachts are still white, most people in the world will think about a white color yacht when thinking about such vessel. -> RAL 9010 / 9003

Red - sets a good strong counter point and addition to the above colors. Yacht owners deciding to give their vessels a triple color scheme are making this yachts looking very classy - white super structure and upper deck levels, a blue hull above the water line and sometimes decorated with either a red pin stripe just above the water line or an underwater hull part which is painted red.
-> RAL 3020 / 3024.

Refer to yachts like: ALFA NERO, SYCARA V, ATTESSA IV, LIMITLESS, CARINTHIA VII, LE GRAND BLEU. Some blue variations can also be found on GO, AXIOMA, MOSAIQUE -> RAL 5012 / 5015
Worthwhile taking a look at is also IPANEMA, one of the very few examples carrying a red hull.

These three main colors I also use in another company logo which had been developed on this platform many years ago and still are appealing to me and my business partners to this day.
Our Ideas & Additional Information
There are numerous designs for shipping companies which had been proposed in the past showing three curved striped layered on top of each other trying to form a ship. No, thank you! Shipping is maritime business and the oldest form of international transportation. Either of bulk or containerized cargoes connecting the economies on all continents or the carriage of passengers. It is a very conservative industry.
Same applies for the yachting industry, although the scene is undergoing a change with younger clientele entering the market - open for new form, shapes and designs.
However, persons with money are mainly conservative. By owning a yacht they mainly like to express power, wealth, security, privacy.
A logo for "Superyachts Of The Caribbean" (web domain name) and/or "SYOTC" (mail domain) should reflect this. Personally, I prefer clarity in designs and in fonts.
A compass rose or maritime letter signal flags or similar could be interesting. But fearing it also can cause some restlessness. How to represent the Caribbean as a region in the logo? I don't know. A palm tree would not be fair and on point.
The logo must be easily blend in on letterheads, even if copied or printed in black/white or grey. As a traditional merchant with worldwide contacts it has been proven to me how important logo is next to the paper material of the business card. People do very well notice the difference.
The logo shall be also made available as a watermark used in yacht photography and in videos displayed on Youtube. Or potentially as a sticker on a white company car.
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Discussion

 
Client
First and foremost I would like to thank every participant here for sharing their valuable ideas, creativity and time with me.
Developing and selecting a logo is an exciting process for me. Looking at the various proposals I see that the icon of a good yacht (not an ocean liner or any king of general looking ship) is touching me,
We have two strong words: Superyachts and Caribbean. They will be in the foreground in the beginning, rather than SYOTC. That abbreviation might follow after years when the brand has been established and has been recognized.
So SYOTC alone together with any form of icon will not really lead into the right direction in the beginning.
Another thing: I ask you to refrain from any colors which are turning into dark shadows. This is definitely not representing the Caribbean. Muddy waters can be found elsewhere in the world.
The longer I look at the various proposals I realize that a good icon will be important to me. And it does not necessarily needs to be in the shape of a yacht. In other words alternatives corresponding with superyachts and caribbean are welcome.
1 year ago
 
Client
The longer I look at all your interesting proposals I notice that I am need of some good ideas for an icon. I like to invite you to take a look at the website of yacht brokers www.edmiston.com
In the yachting world everybody will recognize their logo/icon: it associates very strongly to a dyna rigg
That system for operating sails has been used only on a handful of real super yachts yet. But everybody is recognizing it in the industry. Simple, strong, straight forward
1 year ago
 
Client
Good afternoon to everyone in the group who made it to the last five in this tournament. Again, I would like to thank you for your participation. I see some strong contenders here. FYI I am located in the Leeward islands in the Caribbean. I am on the timezone GMT -4hrs or so called Atlantic Standard time. It is here now just before 4pm in the afternoon. I will try now to take your locations into consideration for effective collaboration, as good as possible. I will try to look, analyze, comment upto three times a day. Morning hours, quick during lunch break and in my evening hours. If any of you has questions or is not able to follow me in terms of comprehension, then please get in touch with me right away. Looking forward to work with you now this actual phase and hoping for some fruitful results.
1 year ago
 
Client
message to my top five designers: I can see that everyone is working very hard to refine their proposals that I have ranked top.

As I had noticed during this tournament that we all are located in different time zones, some are actually on the other side of the planet 11 hours away from me, I have decided to request an extension for the finalists phase of three extra days. That request had been granted.

Also, I do not want the contenders here to come up with a complete new proposal. But in fact trying to give all of us more time for some refinements if deem necessary.

I hope that sits well with everyone and again thanking you for your good work.
1 year ago
 
Client
Ladies and gentlemen, dear designers and artists, first of all thank you for all your hard work during these last weeks. I really appreciate everyone's effort here.

My apologies for my silence during the last days. I had been travelling last weekend and after my return the internet was down with us here. This is one side effect when living on a small remote island: things can take time b4 they are getting back to normal. Probably difficult to imagine when living in an industrialized bigger country.

I will now go through all your proposals and shall carefully compare. And then come to a decision latest within the next 48 hours. Warm regards from the Leeward Islands.
1 year ago
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