Sunchase TravelLogo Design Contest

Update: I just added attachments of my current logo to the Contest Brief. Please see my new comments in the brief about why I am looking to change it. Thank you for all of the great entries!

FOCUS GROUP FEEDBACK: I met with a small focus group yesterday and am going to be meeting with a few others over the next few days. I shared with the group target audience (sophisticated travelers) and that I was selling a luxury travel product. A clear 'winner' did not emerge (so the floor is still open), but there were some insightful comments. COLORS: The orange/yellow combo makes many of the logos look too retro. One person said that they might like some of the other logos better if the colors were different. Possibly use of darker blues or even green? I like Platinum as well. FONT: Some of the font styles also looked to retro/disco or too much like what you'd see on a teenager's skateboard. This is mostly my fault as I encouraged the clean / Arial style fonts, but it seems the focus group didn't like most of the fonts, so maybe switching it to a more 'luxury' font would be better. I'll update this with additional feedback as I receive it. Please feel free to ask me any questions. - Dana

I thought links to my travel partners would be helpful since we have the same audience and market.

Signature Travel Network - my logo will appear next to theirs frequently in brochures, printed materials and web. www.signaturetravelnetwork.com (another similar provider that is a competitor to Signature Travel Network is Virtuoso www.virtuoso.com. I won't be printed with them, but they do have same audience as well)

Preferred Travel of Naples - I am working closely with this company and many elements of my website will be similar (won't necessarily have same colors, etc). My logo may appear alongside theirs as well. www.preferrednaples.com. Note the dark red and dark blue versions of the Signature Travel Logo on that page. You may also want to check out the logos for 'bon appetit', 'foodandwineatsea' and 'personal enrichment series' which are displayed on this home page as well for ideas.

This afternoon I printed out the logos in Color and in B&W and reviewed along with several other people for our focus group. While some of my printing will be on high quality printers, much of it will be on my home printer - so this was a true test of the 'lowest quality' replication. After the review, option #9 won the majority of the vote and others (which commonly seemed to feature blue) won the next top positions. I think this was a very valuable exercise as images that look good on the web don't always look great on a home printer! My biggest focus group will be held tomorrow night (starting 5pm EST) at a client gathering, which will hopefully finalize the decision. I can't wait to log in tomorrow and review the final choices! - Dana

I added a two day extension since I will be getting feedback tonight and tomorrow on the logo. Thank you!