Colors have already been selected.
Primary = Dark Red PMS 209C (RGB 111.38.61)
Secondary, (the current Green used at our sister property) PMS 626C , and RGB equivalent)
All colors are CMYK reproducible and have RGB equivalents.
All color usage must be easily reproduced in pure B&W or minimal gray scale. Must NOT use too many gradients or color transitions. NO 3D effects please. Prefer no shading or gradients, or very very limited use of it. Prefer easy to emboss / deboss and turn into physical 3d objects like signs, leather goods/keychains, etc.
Our Ideas and Additional Information:
Our concept is for an generally oval shaped medallion, but we will entertain other shapes compatible with existing "portfolio" of one sister company/inn logo. (Quiet Creek Inn, logo attached, style sheet attached).
***Must use same font (not necessarily same arrangement or outlining, etc) per stylesheet. Artists should try to stylistically tie the two logos with similarities (ie outlining of the emblem, possibly the river 'swish' above the 'Quiet Creek Inn' text, since both sit on the same river), if possible. However we don't want the logos two identical or too similar (ie avoid using exact same shape and design)
In our concept it is VERY EASY to read the name, which is in clear font and wraps around any art on the outside. (very bad concept attached, sorry, that's why you are artists and I am not).
*** UPDATE: Please ensure at least "STRAWBERRY CREEK" is easy to read and in large font. you can do variations on "STRAWBERRY CREEK INN" or "STRAWBERRY CREEK INN B&B" as the full name with emphasis on STRAWBERRY CREEK or STRAWBERRY CREEK INN.
We have several ideas of what is actually inside the medallion, ranging from the traditional (as the interim logo shows, and the original line art and EPS art file are attached), to a modernization of this. Here is a progression of logos in history:
1. the line art, attached, was originally very detailed and often had cursive or complex font to show the name, circa 1980s.
2. A slight modernization occurred in 2000s when the prior business owners created "mugs" and had the logo art modernized, but the text was still hard to read (two artworks of the MUGs shown).
3. Current owners (us), used the 2000s old mug art to create a medallion with clear text underneath using the correct colors... this is the INTERIM logo attached.
We're looking to get something more modern but that uses all OR SOME of the line art and prior historical artwork, that captures the essence of "modern country elegance and tradition" of a bed and breakfast... but this is not your grandma's B&B. See our facebook page (bottom left of homepage www.strawberrycreekinn.com ) for upgrades on the look and feel of the inn furnishings, grounds, etc to get a feel for the guest experience and product.
***UPDATE: Please note that we've been getting some prelim designs that use the old (very detailed) line art which we provided the EPS for. While the designs are great we feel that this historic artwork is TOO DETAILED. Please use this as inspiration only to derfive and create new artwork. You may re-use the "mug" artwork, although the ideal design will either reinterpret that artwork OR use portions of it in their final design.
*** It is key that the logo in its entirety be legible and any artwork be visible from further away... it will be reproduced in large size for a road sign and also embroidered / embossed onto clothing and merchandise so it cannot be too detailed.
We are many times repeat LogoTournament users excited about revitalizing this new business of ours... a new logo is overdue. Thank you all, and here's to a great logo !