What We Do
Web design and online marketing for small businesses who want to stand out from the crowd.
Top Three Things to Communicate
#1 - We will help your business stand out (the spire metaphor)
#2 - We are friendly people who care about our customers.
#3 - We are established. (A proven system, and we aren't going anywhere)
Our Target Audience:
Business people -- with roles ranging from CEOs to small business owners. Note that a small business owner has a completely different demographic make-up than an executive... very independent, risk takers, but often limited financially. So while the CEO may relate to luxury, the small business person goes for value.
I'd like to see what folks come up with, but unless a new scheme really wows me, I will probably lean toward the current colors that are somewhat established. Currently we're using dark blue (PMS 302) and a color that's a vibrant mix of yellow & orange (PMS 123). Please don't feel boxed in - trying new color ideas is fine.
Our Ideas and Additional Information:
We need to depict a spire in the logo. It's not a common word, but it's something that I want people to understand when they see the mark. One mental image I've had is a spire, turned slightly so you see the 3D qualities of it, and then the word "spire" positioned beside it.
AVOID making "Spire Advertising" all on one line. We may later cut off the word advertising and insert words for some of our products, so put less emphasis on "advertising." Also, try to avoid making the spire look too much like a church steeple. The ideal mark would look secular to most, while still having a sacred element to some. (I have a faith background that helped inspire the name, but this should not be blatant in the logo).