social workforceLogo Design Contest

Logo Design Contest
Contests / social workforce

social workforce has selected their winning logo design.

For $375 they received 135 designs from 24 different designers from around the world.

Logo Design Brief

Client
United Kingdom
Slogan
Building a Collaborative Workforce
What We Do
social workforce is a social collaboration platform that transforms organizations’ effectiveness by fostering innovation, increasing productivity, breaking down barriers and reducing organizational cost.
Industry
Technology
Color Preferences
Like to see blue, red, green, orange
Our Ideas & Additional Information
trying to convey the idea of people in organizations working together, breaking down barriers, being more productive, being more creative, using more of the organization's skill to be a more powerful, creative, effective, successful organization

When using social workforce as a wordmark, probably prefer all lower case.
Themes
Necessity
Simple

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Discussion

 
Client
thanks very much for the first entries. One thing that's clear is that the wording of strap line looks a bit clumsy in conjunction with the name as it has the repetition of "workforce". I'm interested in logos both with and without the strap line incorporated, but I may change the wording of the strap line to avoid the double use of "workforce".
12 years ago
 
Client
Just been thinking through the difference between a wordmark and abstract mark. I'd like to see ideas of both in action. As the business is new, the name is very important for prospective customers to see and get to recognize. So the abstract device will most likely need to be separable from the "social workforce" name so we can use them together or individually.
12 years ago
 
LogoTournament Staff
Extended - client was off sick but is now able to devote more time to the contest.
12 years ago
 
Client
I am back now so can review the latest revisions and new designs thanks all for your patience.
Graham
12 years ago
 
Client
Thanks all for the renewed interest following the extension, it's great to have so many more entries and revisions of existing ones - much appreciated.

If anyone has any pretty left-field ideas they want to throw in, now would be a good time. For the "social workforce" wording we are settling on what is a corporate font for us. It is based on ‘Square 721 extended’. It then has a thickness stroke on it to give boldness.

So if anyone wants to propose anything based on just the name with a graphic device incorporated in the treatment of the letters, or a lettermark, or even a completely different graphic device, that'd be great.

I think we have enough people, rings, arrows and circles to choose from in the current set!

Cheers
Graham
12 years ago
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