What We Do
We are modern storytellers for hire; we mash-up a variety of material into a compelling digital media - containing any or all of text, graphics, audio, video, and animation - which recombines and modifies existing digitized works to create a derivative whole.
Top Three Things to Communicate
#1 - clever
#2 - subtle
#3 - artistic
Our Target Audience:
We are targeting an audience who is artistic, intelligent, appeciates clever work, and enjoys being mentally rewarded for the ability to bridge diverse ideas. We are just getting started, but head on over to woot.com - we are targeting the same type of audience that enjoys their material.
Grey for its more timeless nature (some colors get too trendy and imply a time). Black for its strength. I waver between orange and blue - I like them separtely, but not necessarily together (it makes me think of elmers glue when I see them together). Not at all fond of purple.
Our Ideas and Additional Information:
The logo must absolutely, positively include a bee (it's an homage to our founder). The logo will appear at the end of short videos and documentaries (our staff will animate them in some way that you don't need to worry about) and on our web presence. I suspect that we're all too close in-house on this project to really pop out something grand and I'm excited to see your takes on the project.