CLIQUEZ. IMPORTEZ. ECONOMISEZ !
What We Do
Online store selling various import products from around the world, from leather couches and electronics to jet-skis and tires. Smart finds, great deals, unique approach: no inventory, we order and ship every time a container can be filled.
Top Three Things to Communicate
#1 - Good deals / smart finds
#2 - Trustworthy / legit
#3 - Products from around the world shipped one container at a time
Our Target Audience:
Our website will initially target the French speaking market in Europe (France, Belgium, Switzerland), with possible expansion throughout Europe later. Our audience will probably have a slightly more male than female audience. Income level will be middle-class.
Warm colors: red, orange, yellow, brown
Our Ideas and Additional Information:
The website will work on a "grouped orders" basis (shipping containers):
1) Products in the catalogue will be announced with great low prices, as well as a date at which the sale will end, a quantity required to close the sale, as well as how many items have already been pre-ordered. E.g: 16/20 -> This means that 16 units have already been pre-ordered, that 20 orders are required before the container is full and can be shipped, so that only 4 units remain to be ordered before the product’s sale closes
2) People pay a down / layaway payment
3) When enough people have ordered, the sale closes and everyone receives a confirmation e-mail, as well as a link to pay the balance
4) Products are shipped in a container
A link to a possible idea: http://www.businesstech.fr/pirate-import/pirate-import-idea.gif
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