Hi Fernando,
Many thanks for joining and for your first round of entries. I like the level of detail and the general drawing technique in the medalion, as well as the clean overall rendering quality. I also like the proportions of the dented area to the circle and the dents themselves. Looks real nice and sharp.
However, I would say overall this concept is too agressive. It has kind of a "we're at war and I'm buying weapons" kind of feel ;-) I don't know if this will make sense but it has a bit of "desert" feel, and we're looking more for an "exotic", softer feel, while still having punch / impact. The font is also not the right type. It needs to be fuller and bolder.
It is important for the logo to establish a sense of trust, reassurance and legitimacy. Our logistics and "no inventory" policy is what will allow us to compete at low prices, but everything will be 100% legit with full warranty.
Many thanks your work. Feel free to PM me with specific questions.
Kind Regards,
-David