Hi Lex,
Here comes #32 feedback, as promised...
** Container: I personnally think it's perfect, but my partner thinks the pirate head is still not "punchy" / "percussive" enough. Let's see what you can do. Maybe just darken it a bit, or use some sort of effect to make it stand out more. I don't know... If nothing works and we agree it ruins it, we'll just revert to what you have now. But I have to at least entertain his comments...
** "PIRATE" font: Needs to stay all caps I think. Definitely bolder. I think the one from #10 and #23 works better. Or even the one there in #32, but all caps, and bolder (if possible). Or it could also be something else. Whatever you do, keep it a script font though and make it bold.
** "IMPORT" font: I like the contrast provided by the fact that it's smaller and a different color. But I think the proportion needs to be more like #23. It's proportionally too small in #32. I also like the way you had it stretched all across the word "PIRATE" in #3. Make the color definitely something vibrant / punchy. The red you had is pretty good, maybe just a bit brighter / louder.
Another avenue worth exploring is the use of some of the standard "pirate" fonts like on
http://www.fontspace.com/category/pirates - In that case, I'm not sure if mixing two fonts and sizes will work. I'll leave that up to you. You may even need to change the disposition of the font relative to the container (maybe, maybe not though). Again, whatever your choice, make it bold and punchy. Maybe something like Blackbeard ? It might bring back back some of the "old fashioned" pirate feel and provide a nice contrast with the modern container.
Overall, I would say that we have the "Trustworthy / legit" brief point down, just by the quality of the container element. We're now missing the "Good deals" element. Definitely think "Good deals !!!", bold, loud, punchy, "oomph", "bam", percussive (Ok, I think you get the point lol ;-) ). I've actually updated the sliders a bit if that helps at all.
The "products from around the world" part is not as important, and maybe that's where an additional element such as background scene (stuff like sea, port or dock, pirate ship, island, sun.. whatever) may bring that exotic feel. The use of an emblem or medalion may work very well for our purpose. Take a look at
http://fi.businesstech.fr/index_en.html (yeah, I know, I ripped off templatemonster on that one) - specifically the little medallion in the upper right (not sure what to call it). I know it's commonplace and you see it everywhere in so-called "web 2.0 designs", but it works and I think it has a bit of that "in your face" / promotions / good deals feel. I'm not saying to reuse that element, but just what it communicates. But we'd want something even louder than that.
Maybe working in a slogan could help. I didn't specify one in the brief initially because the only thing is that I have to think of something that works in French. In English it could have been "Good deals... one container at a time". Literal translation would be "Des bons deals... Un container à la fois". But that sounds a bit awkward in French for some reason, I'd have to figure out a better variation on this. Feel free to work with it if you like though, including the english version you prefer. We can always change the phrase to something in French later, the length / no. of characters will be about the same.
OK, I know that's very long. I hope it's not too much feedback in one shot. Do let me know...
I'm leaving the office early today (around 5pm my time, which is 11am for you) to go to a beach party around the Cannes Lions advertising festival, so I won't be online until I get back much later tonight.
Thanks again for all the great work so far, we're definitely on the right track.
-David