We manifacture and sell online italian custom made shirts & dresses for men.
Industry
Retail
Top Three Things to Communicate
#1 - High quality level, though accessible to most and not exclusive
#2 - Care for style, with a note of sensuality and a subtle sense of elegance
#3 - A modern and efficient company
Our Target Audience:
Typical customers would be male, have a developed sense for their dress style (whatever it be), between 25 to 60 years old. The target market is global.
Our business model, "made on demand", addresses a wide variety of personal styles (classic, casual, elegant, sportive, ...). Therefore the logo would have to keep a good balance on its characterization, not to conflict with any of the target segments. It's appreciable a subtle bias toward elegance.
Also our products are meant to be of good value, yet relatively economical because of the direct selling mode. Therefore, though we don't target luxury niche, there's a bottom line to their affordability. "For most but not for everyone."
Color Preferences
Black is required, as it's even in the brand name ("nero...").
Might be coupled with any of blue, orange, grey… it's open to creativity. Number of colours should not exceed 3, better 2.
Our Ideas and Additional Information:
We would love to see some sort of sensuality on logo to appeal the male audience.
Brand name will also be printed on shirt label, so it should have an high aspect ratio (wider than higher), while the pictorial mark alone might be in some cases embroidered on shirt front so is better not to have shades.
Themes
Refined
Masculine
Simple
Gray
Subtle
Quiet
Luxury
Exotic
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
The mark - be it pictorial or not - will be applied also alone, detached from the brand name. It will be even embroidered on shirt front, and this sets some limits: it must be of max 3 colors and with no shades.
It would be lovely to give this mark a dignity on his own; it can be a shape of fantasy, an abstract symbol or a pictorial sketch of something.
On the text part of the logo there are less color constraints, it can be elaborated with different colors and shades.
#1 - Thanks for opening the games, the mark looks nice.
#10 very nice font. The "N" mark looks nice coupled with the text, where its classical charme is balanced by the modern typeface, however once detached it shows an undesirable "too classic" characterization.
#13 it would be impossible to embroide the man at all, which also is too iconic of one single style
We feel, though open and keen to be challenged, that sans serif fonts might better convey sensuality, modernity and the elegance of linearity.
Both mark and text are better not to have backgrounds in color. A plain white would be better. Alternatively the concept would need to hold even if the color background is missing in some of the logo applications.
#11 could you please elaborate a version on plain background, with a graphical mark ?
The mark doesn't have to be necessarily the "N".
Question: for you designer is it better to see all entries ranked as soon as possible and then ranking readjusted as we confront several people opinion, or see a less frequent yet more stable ranking ?
#60 Beautiful "N" mark, exotic and elegant at the same time. The text would need some enhancement to make it look cooler; I'd try also some color contaminations.
#53 Charming choice of colors. A little shift even more toward turtle-dole could be interesting. The mark looks quite rough though.
#71 The feathers looks pretty and happy, lovely. Typeface would be better refined somehow.
#47 The partially hidden text is an interesting concept. We don't want just another swosh though, also because it couldn't stand alone embroidered on shirts front.
#59 the N made of a female body with "Capri style" shorts is great. Colors and text should be refined though.
#38 interesting movement given with the half normal - half italic text style
#10, and #7, definitely beautiful. Just some doubts about the different characterization the mark would have when standing alone, without the text. Maybe overly classic.
Thanks to you all, it's impressive to see this amount of creativity at work !
Hi everyone, I'm back from a business trip. I'll do my best to keep up giving feedback to the many new proposals.
It's great to see the amount of creative effort you've been spending on the logos and the great proposals that are flowing in. Very much appreciated !ù
We welcome the appearance of color, and we believe the darker tones fit better than bright ones. As in #39 #81 #47 #131 ecc.
As far as lettering is concerned we are biased to: - double color (#154, #87) though shades are technically not usable on our clothes (#107, #108) - wider aspect ratio (#74 #7 #107 #115)
While at the beginning we favored sans serif fonts, and you provided great proposals (#74, #7, #115) we found very adequate and beautiful even fonts slightly graced, as proposed in #121 and #81.
Several marks are interesting. Two colors can be used but like in #93 and not like in #154. Need a clear spacing. Those like #121 and #7 have a good degree of elegance, modernity and sense of design though they are too wide and too thin for the area they cover. I.e. once embroidered on a shirt they would either disappear (if on a small area) or invade the shirt (if wide enough to give thickness). A more "compact" version would be appreciated.
Marks as in #81, #107, #108, #60 are thicker and on this sense better.
The mark would need to be easy to recognize and have a strong identity. For instance #131 look good yet once detached from the text is a little anonymous.
we'd made a call to extend the contest length. Many proposals look good enough to be almost final. However we're in the middle of a trade show and that competes with your great works to get our attention, which is a limited resource.
Bearing this limit we feel more comfortable by having some extra day to finalize the short list and declare a winner. Thanks for the great creative work and your patience.
Of course we're also keen to evaluate any last minute new concept.
unless something happens the short list of the first few is pretty much settled. Final decision has still to be made though.
I'd just put in the ranking list as many as possible of the other proposals, quite in a random order, trying to rank at least one proposal for each of you. If I missed anyone please tell.
